Agility Bank is a Houston-based community bank and the first-ever women-owned, women-led minority depository institution. While the brand is equipped with designations such as ”first of its kind,” national awareness remained low. Agility Bank engaged Interdependence to help drive media attention with the goal of raising national brand awareness and positioning itself as an authority in the banking sector.
Interdependence developed a strategic roadmap with the goal of setting Agility apart from its peers and securing brand coverage in top-tier banking, business and consumer outlets by bringing attention to Agility’s founding journey and key service offerings geared towards supporting its majority female and minority customer base.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert Agility and its thought leaders into trending stories. In addition to crafting timely pitches, Interdependence provided strategic counsel through key business transitions and executed award submissions.
Over the course of the first six months, Interdependence secured six placements resulting in more than 294 million media impressions.
Audience
Effectively reached key audiences within banking, finance, consumer, investor and executive thought leadership.
Thought Leadership
Earned interview and commentary opportunities for internal subject matter experts, raising each of their thought leadership profiles.
Key Outlets
Secured coverage in key outlets such as Wall Street Journal, Consumer Affairs, GoBankingRates, USA Today and more.
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $2.29 million.
See increases of 300-400% in conversion rates powering far more media placements.
