The smart device, digital lifestyles of today have made your audiences highly connected but hard to reach; informed yet skeptical; and more selective with short attention spans. The right messaging targeted across the right mix of online and offline marketing channels has become paramount and difficult to achieve.
First and foremost, you need to really know your brand and goals. What authentic story does your brand need to impart to your target audience segmentations, and, more specifically, to what buyer personas within those groups? How will you get your unique story in front of these individuals and what are your most pressing sales and marketing goals?