Our Industry Expertise



Healthcare is current. Innovation is constant. Societal priorities shift. Technology intercedes. And the relationship between patient and physician evolves and is being redefined on a near constant basis. Underlying all of this is a healthcare news cycle that is unremitting and waits for no one.

In healthcare communications, success demands fast action. Connecting with an emerging story as it’s breaking can mean the difference between leading the coverage or simply responding – often too late. Being first to recognize interests, trends and opportunities allows you to influence story direction and position your company, brand or point of view to gain competitive advantage.

InterdependenceTM combines the in-market experience and the deep understanding of healthcare that clients demand, with an analytics-driven, predictive-deliberate, results-focused approach that clients want. Our healthcare team is led by counselors who have worked with some of the biggest healthcare brands and companies, including 15 of the Top 20 pharmaceutical companies. That experience is supercharged by our Interviewed® AI platform, the most advanced analytics technology in public relations, to maximize consistent media placements for our clients.

With a strong media presence setting the stage and resonating with your stakeholders, we look to optimize the opportunity through integrated communications that deliver across multiple channels, platforms and forums. When it comes to healthcare, Interdependence is adept at developing and executing global, strategic communications plans using our deep understanding of the healthcare marketplace and our ongoing conversations with leading journalists that drive change and deliver results. We never lose sight of the importance of media and its ability to influence beliefs and behaviors. And we never miss the chance to use media engagement as a springboard for deeper connections with your customers.

Putting Interviewed® AI to work to secure
healthcare media visibility and influence.

Our proprietary Interviewed® AI technology works by breaking each of our healthcare client’s brands into roughly 50 key terms that best describe the product or company’s relevant attributes and positioning. Every minute, the technology uses artificial intelligence and predictive analytics to search for breaking news, trending stories and emerging topics that relate to those key terms. Once it finds a match, it identifies journalists that cover that match term but have not yet written about the story. Our professionals then craft a customized pitch and insert your expert as a leading subject authority, so the writer or journalist is aware of the traffic-driven story and doesn’t have to spend hours looking for one for their feature or expert story.
But it’s not just about getting into a traffic-driven story. Our technology’s analytics give us the insights and inspiration that help us create and drive stories that are strategically and creatively aligned to your brand’s interests and business needs. Using the data and knowledge we gain via Interviewed®, we identify far more feature stories, expert stories, TV, radio, podcasts, Op-Ed and bylines, data-driven stories and even stunts and brand activations. It’s a full-scale strategy and communications solution.

Ultimately, combining traffic-informed, news-cycle driven opportunities with customized creative pitches is an approach that helps increase pitch conversion by 300 to 400 percent for our clients. More important, because we’re timely and targeted, our media placements bring an influx of traffic to your website, convert users, acquire partners, drive thought leadership, gain competitive foothold, secure investor interest and increase your valuation.

Change creates challenges. It also uncovers opportunities. Interdependence embraces the ever-changing healthcare story and makes it work for your brand, company and business interests.