Our Industry Expertise


Flying brands to higher heights.

Results-driven technology, inspirational storytelling – they don’t have to be at odds. 

The travel & hospitality practice at InterdependenceTM strategically combines our expertise in brand storytelling, digital innovation and media savvy to create culture and engage your community. Our highly-experienced, dedicated and responsive team understands the unique needs of the travel industry and develops thoughtful and integrated plans to scale your business.

We know what drives consumers to act.

Driving action requires engaging consumers along every step of their travel journey – from the time they’re dreaming about their next vacation, to when they’re in-market sharing their experiences on social media, inspiring their friends and family.

We employ our effective, results-driven earned media solutions to tell your story, share your experiences and inspire your visitors. And we meet them where they’re at – be it reading a column in their local paper, perusing through a travel magazine or gaining travel inspiration on Instagram.

Our approach is never one-size-fits-all.

We listen to your goals and desires, then craft an integrated and effective earned media plan that drives real outcomes. From technology-driven media relations and press events, to influencer trips and social media campaigns, we know which levers to pull to achieve maximum impact.

Meet our technology-driven media relations solution, Interviewed® AI.

This state-of-the art technology helps us to create culture by combining strategic artistry in storytelling and deep media relationships with aggressive pitching efforts to get your message to the right audience at the right time and maximize conversion. It uses predictive analytics to search for creative, breaking news and emerging storylines that relate to consumer trends broadly and your brand specifically. It then identifies journalists who cover those topics but have not yet written about the story. Then, our expert storytellers craft a customized pitch that inserts your brand into the conversation to better own your industry in a positive and authentic way.

And voila!

Interviewed® has proven to drive 300-400 percent increases in earned media conversion rates. And because we’re timely and targeted in our approach, our media placements bring multiple wins: greater ROI, higher revenues, increased website traffic, greater conversion rates and top-of-mind awareness for your brand.

There you have it…

A modern public relations approach for a modern travel industry.

The next year is predicted to bring EXPLOSIVE growth for the travel industry.

Let Interdependence strategically build the right PR plan to power groundbreaking growth for your brand and business.