Our Industry Expertise


Stories that inspire consumers to act.

Results-driven technology, inspirational storytelling – they don’t have to be at odds. 

Our consumer and lifestyle practice strategically combines our expertise in creating stories that change the culture for brands, digital innovation and media savvy to amplify awareness, engage your community and power more purchases. Our highly-experienced, dedicated and responsive team understands the unique needs of the consumer and lifestyle industry and develops thoughtful, integrated plans to scale your business.

We know what drives consumers to act.

In a sea of consumer and lifestyle products, it can be challenging to clearly stand out from the crowd. So, creating a brand story that differentiates you from your competition and changes the culture is how the top brands capture the crown.

At InterdependenceTM, we’re expert creators and storytellers. We use our strategic artistry and proprietary technology to dig deep to find brand stories that will resonate with your buyer personas via target media and influencers that move your audience to act.
We lead effective, results-driven earned media solutions to get brand stories in front of the right audiences at the right time. We meet them where they’re at – be it flipping through a fashion magazine, finding tips from an influencer on Instagram or perusing product information on your social media pages.

Our approach is never one-size-fits-all.

We listen to your goals, desires and understand your exact buyer personas, then craft an integrated and effective earned media plan that drives outcomes that outperform. From technology-driven media relations and sampling events, to influencer campaigns and social media campaigns, we know which levers to pull to achieve PR perfection with maximum impact.

Meet our technology-driven media relations solution, Interviewed® AI.

This state-of-the art technology helps us to create culture by combining strategic artistry in storytelling and deep media relationships with aggressive pitching efforts to get your message to the right audience at the right time and maximize conversion. It uses predictive analytics to search for creative, breaking news and emerging storylines that relate to consumer trends broadly and your brand specifically. It then identifies journalists who cover those topics but have not yet written about the story. Then, our expert storytellers craft a customized pitch that inserts your brand into the conversation to better own your industry in a positive and authentic way.

And voila!
Interviewed® has proven to drive 300-400 percent increases in earned media conversion rates. And because we’re timely and targeted in our approach, our media placements bring multiple wins: greater ROI, higher revenues, increased website traffic, greater conversion rates and top-of-mind awareness for your brand.
There you have it…

A modern public relations approach for a today’s consumer and lifestyle industry. 

Craft your story. Scale your coverage. Grow your business.

Let Interdependence strategically build the right PR plan to power groundbreaking growth for your brand and business.