Our Industry Expertise

Real Estate

A fiercely competitive market must deliver immediate responsiveness.

Residential housing. Commercial markets. Evolving workplace needs. LEED and sustainability certifications. Buying and selling. Constantly changing regulations. The real estate sector is vast, and the challenges are, too. What you need—and want—to be successful looks different depending on your focus. But two facets that are constant: credibility and trust.

Speaking to your best-in-class investment opportunities, project management successes, robust data security, and demand generating projects, the right PR firm can help you stand out in a competitive marketplace.

The real estate market is constantly evolving, and your company must meet the moment. Investing in your brand authority and credibility helps you meet the needs of your target audience—no matter if you’re public or private, residential or commercial, developers or brokers, mixed-use or multi-family—or maybe all of the above. InterdependenceTM has an experienced team of real estate industry experts and former editors and journalists to help you lead a holistic communications strategy to elevate and amplify your real estate business growth and industry leadership.
“Having a partner that understands the intricacies of our industry has been an invaluable asset for our team. From standard releases to thought leadership and community activations, the Interdependence team has helped shape and promote our messaging with salient attention to brand position and values.”
– Jonathan Wilhelm, Marketing Director,

Expand your visibility and influence with our proprietary Interviewed® AI technology.

Real estate public relations is more than ribbon-cutting and property sign recognition. A sophisticated PR solution requires time, learning about your needs to focus on a precise, analytics-driven communications strategy. This is where our proprietary Interviewed® AI technology comes in.
Interviewed® works to combine our deep media relationships and aggressive story pitching to get your message to the right audience at the right time. Interviewed® has proven to drive 300-400 percent increases in earned media conversion rates, powering more media placements. More importantly, because we’re timely and targeted, our media placements bring multiple wins: greater ROI, higher revenues, increased website traffic, greater conversion rates, thought leadership, and top-of-mind awareness for your company and products.
This state-of-the-art technology uses predictive analytics to search for breaking news, trending stories and emerging topics that relate to key real estate terms. Once Interviewed® finds a match, it identifies journalists who cover matched terms but have not yet written about the story. Then our team of communication professionals craft a customized pitch and insert your real estate expert as a leading subject authority.

Real estate clients deserve a public relations firm built for the modern world of real estate and real estate technology. Given our time-tested industry experience, influence, and technology, Interdependence can strategically build the right plan and execution to power groundbreaking growth for your business.