Real estate public relations is more than ribbon-cutting and property sign recognition. A sophisticated PR solution requires time, learning about your needs to focus on a precise, analytics-driven communications strategy. This is where our proprietary Interviewed® AI technology comes in.
Interviewed® works to combine our deep media relationships and aggressive story pitching to get your message to the right audience at the right time. Interviewed® has proven to drive 300-400 percent increases in earned media conversion rates, powering more media placements. More importantly, because we’re timely and targeted, our media placements bring multiple wins: greater ROI, higher revenues, increased website traffic, greater conversion rates, thought leadership, and top-of-mind awareness for your company and products.
This state-of-the-art technology uses predictive analytics to search for breaking news, trending stories and emerging topics that relate to key real estate terms. Once Interviewed® finds a match, it identifies journalists who cover matched terms but have not yet written about the story. Then our team of communication professionals craft a customized pitch and insert your real estate expert as a leading subject authority.