Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms. “I’m sorry. What do you do again?” Didn’t I just tell

Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms.  “I’m sorry. What do you do again?”  Didn’t I just tell

Ask 5 people what “Technology” is and you’ll get 5 different answers, from the everyday (mobile phones, coffee makers, DVRs) to the fantastic (robot butlers, personal jetpacks, time travel). Ask

Gaining favorable coverage in our current 24 hour news cycle poses new challenges to businesses, brands, and PR firms as well. There are more opportunities and pitfalls than ever before

It doesn’t matter if you’re a startup or a household name, it’s no easy feat handling tech PR in an effective way. We’re not trying to be negative here; we’re

You might have heard of business owners boasting that they don’t advertise or that they don’t use a PR team. Well, maybe these people are in bullet-proof, recession-proof industries. Maybe

Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of

Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats….  Wait, CATS?  Yes. “Cryptokitties” is the latest feline craze on the internet, but

At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with

You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I