By: Laura Waldron, VP Public Relations Scroll your LinkedIn feed for ten minutes and count how many posts you actually remember. Be honest. Two? One? None? That’s not a you problem. That’s the whole industry right now.
By Stephanie McGuirk, Account Director at Interdependence Artificial intelligence has become incredibly useful in communications. It can scan a reporter’s recent coverage, summarize a beat, identify patterns across outlets, and help teams get
By: Lindsey Rathjen, Senior Vice President, Health & Lifestyle For decades, companies could hide behind the brand. A polished website, a steady drumbeat of announcements and a few strong customer stories were
By Heather Langille, Vice President, Social & Digital Reddit is easily one of the most honest corners of the internet, yet most brands are still treating it like a billboard.
By Grace Connor, Account Director, Health + Lifestyle In a world where every brand is competing to sound bold, visionary and different, it’s easy to mistake complexity for sophistication. Language becomes layered. Statements become longer. Messaging
By: Geetha Kerlin, VP of Consumer & Travel In an era of infinite choice and constant noise, consumer brands no longer win on visibility alone. Product placement may open the
By Megan Zaleski, Account Director, Social Media Social media once had a legacy playbook that was easy to follow: post consistently, hit your cadence, and repeat your core message. Those days
After years in PR, one thing has become increasingly clear to me. Your message can be a strong one, but if it falls in the wrong outlet and isn’t tailored to targets reflective
By Mattie Van Gundy, Account Director, Professional Services There’s a moment that happens in almost every PR kickoff. Someone says, “We need a big story.” And someone else, usually with the best intentions, slides a list
By Molly Bell, Vice President, Consumer Brands, Travel, & Entertainment We have more content than ever. And less trust than ever. That’s the reality brands are operating in. Consumers scroll for hours.
