Interdependence
(855) 320 2388
(855) 320 2388

Read about the ROI our clients gained from the significant

media placements we secured for them.

More than 20 Media Placements in 3 Months, Including Good Morning America, O Magazine, and ABC News

LOCATION
Seattle, WA
MARKET
B2C/B2B
INDUSTRY
Entertainment
CHALLENGE
The client – one of the most renowned psychologists and sexual health experts in the U.S. – wanted to enhance public awareness of not only his professional expertise, but of significant social and cultural concerns that his lectures, books, and articles address in-depth.
SOLUTION
When the high-profile client came to us with the objective of improving his commercial viability, we immediately launched a campaign designed to effectively spread his brand across diverse, highly influential media properties.
RESULTS

Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers.

Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status.

We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.

MEDIA HIGHLIGHTS

Over 5 Billion Media Impressions

In 3 Months

LOCATION
Los Angeles, CA
MARKET
B2C/B2B
INDUSTRY
Healthcare Technology
CHALLENGE
Interdependence was approached by a prominent healthcare technology firm shortly before the annual Las Vegas Consumer Electronics Show (CES) in order to help create and launch a targeted brand story and secure high-profile media placements. The company is one of the leading healthcare Internet-of-Things (IoT) innovators in the U.S., providing effective and potentially life-saving technologies that empower patients with the ability to engage with their healthcare processes more efficiently and proactively. Because CES is instrumental in broadcasting the newest technological developments and devices to the broader world and presents an invaluable opportunity for finding investors, it was essential that our client’s campaign was managed by a PR firm with in-depth experience in healthcare technology.
SOLUTION
The Interdependence team offers significant healthcare technology marketing expertise. Our strategies were designed to communicate a targeted, cogent brand message and delineate the value and benefits of the client’s newest technology.
RESULTS

Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers.

Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status.

We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.

MEDIA HIGHLIGHTS

Over 115 Million Media Impressions from 25 Media Features

LOCATION
San Francisco, CA

and Beijing, China

MARKET
B2C/B2B
INDUSTRY
AI Technology
CHALLENGE
An AI tech firm was highly respected and rapidly gaining influence overseas, however it was unknown in the U.S. market. The client sought to launch its autonomous driving technology during the yearly Las Vegas Computer Equipment Show (CES), an event recognized around the world as being the most prestigious trade show for digital technology.
SOLUTION
At Interdependence, we were able to leverage our experience and expertise in the artificial intelligence (AI) technology space to successfully launch a brand awareness campaign for one of the fastest-growing AI companies in the world. Interdependence helped to develop a multi-pronged strategy designed to introduce the company’s latest innovation to U.S. consumers, build valuable partnerships, and attract high-profile investors.
RESULTS
Our strategy began by engaging with influential tech writers from respected publications, earning multiple profiles and interviews with media outlets including TechCrunch, Mashable, AXIOS, GPS World, and many more. These high-value placements created tremendous engagement, yielding more than 115 million media impressions in only three months after campaign implementation. The intense media coverage led to increased funding for the client, in addition to a significant spike in consumer interest throughout the U.S. Interdependence also helped raise our client’s profile during CES, where the client was recognized with a CES Innovation Award.
MEDIA HIGHLIGHTS

20 Media Placements, Increased Sales and Global Brand Recognition

LOCATION
Las Vegas, NV
MARKET
B2C/B2B
INDUSTRY
Consumer Electronics
CHALLENGE
Interdependence was approached by a consumer electronics company specializing in integrating highly efficient, multi-purpose materials into consumer nanotechnology, making them simultaneously more accessible, efficient, and sustainable. The company’s objective was to build its brand profile, increase sales within the U.S. market, and to create buzz around the introduction of a suite of new products.
SOLUTION
Because the company specializes in innovating in a green technology space, Interdependence focused on the newsworthiness of creating highly accessible technological devices that are also eco-friendly. The strategy had to be multi-faceted, because the client’s technological innovations stretched across industries, including the automotive industry, communications, healthcare, and more. Because the team at Interdependence specializes in tech marketing, Interdependence was uniquely positioned to provide highly effective and targeted PR solutions.
RESULTS
Within only three months, Interdependence secured 20 high-value media placements, including The Wall Street Journal, Digital Trends, Tech Podcasts Network, iHeart Radio, and many more. These media features resulted in dramatically enhanced engagement, with more than 10 million media impressions. The brand awareness campaign yielded independent positive product reviews in several periodicals, a massive spike in product sales, and an influx of queries from investors.
MEDIA HIGHLIGHTS

Over 50 Million Media Impressions from 20 Media Placements

LOCATION
New York City, NY
MARKET
B2C
INDUSTRY
Hospitality
CHALLENGE
Prior to the opening of one of the most anticipated hotels in Nashville, the team at Interdependence was tasked with broadening awareness of the hotel brand across the U.S. Although the event was covered locally, the hotel group wanted enhanced recognition in advance of future hotel openings both in the U.S. and abroad. Additionally, the client sought to leverage contacts with celebrated Nashville musicians, creating coordinated media coverage in the form of live events, profiles, and interviews. The team at Interdependence was tasked to strategize and manage a highly complex campaign featuring multiple lead-up events, press conferences, and introductions to high-profile trade and consumer publications.
SOLUTION
The Interdependence team successfully used its numerous local and national media contacts to drive media engagement with the brand and the upcoming hotel launch. The event was covered in some of the most widely read periodicals in the U.S., including USA Today, People Magazine, Southern Living, InStyle Magazine, SELF, EATER Nashville, The Nashville Post, and many more.
RESULTS
The combined public relations strategies generated significant local, national, and international interest, helping to make the hotel opening one of the biggest events in Nashville.
MEDIA HIGHLIGHTS