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Case Studies

Over $1 million in new business generated

Leading online reputation management company

Location:
Los Angeles, California

Market:
B2B / B2C

Industry:
Branding and Marketing.
Challenge
A company in the online reputation management space was looking to secure impactful media coverage to establish credibility for its brand, improve overall awareness, and position its company as a leader in the online reputation management space. IDPR was also given the actionable task of acquiring backlinks to help drive traffic and potential customers for our client.
Solution
IDPR implemented a widespread media blitz for our client by promoting the company as a leading expert in all things reputation, crisis management, branding and marketing. Using the ongoing news cycle, our unique technology, and our excellent journalist relationships, IDPR aggressively engaged with the national media around trending and breaking news stories that map to our client’s top keywords.
Results
Throughout the ongoing campaign, IDPR has averaged over one placement per day for our client, with our client getting quoted and featured as the expert in the the most prestigious media outlets like Business Insider, Entertainment Tonight, Fortune, Fox News, New York Times, NPR, Reuters, USA TODAY and Wall Street Journal. Traffic to our client’s website has increased by 82% percent as a result of the press, and the coverage has led to countless inquiries from prospective customers requesting our client’s services, resulting in over $1 million dollars in new business in under a year. Our client has achieved a monthly ROI of 750% during the campaign.
  • Average of one media placement per day 
  • 82% increase in website traffic 
  • Over $1 million in revenue generated in under a year 
  • Monthly ROI of 750%

Monthly ROI of 425% achieved through tier-1 media coverage

Online independent jewelry retailer

Location:
New York, New York

Market:
B2B / B2C

Industry:
E-commerce
Challenge
Our client is a curated fine jewelry website that sells new, rare and estate pieces sourced from the vaults of over 18,000 local, independent jewelry stores across the country. Despite being in business for over a year, the e-commerce company came to Interdependence as an unknown brand looking to make a name for itself across the jewelry and e-commerce sectors. They also wanted to generate awareness with consumers interested in purchasing jewelry sold by independent retailers that they normally wouldn’t have access to based on their geographic locations.
Solution
Using a mix of business-centric, consumer-oriented and event-focused media pitches, IDPR was able to establish media interest in this up-and-coming startup. The team positioned our client as a leader across the e-commerce, jewelry and retail spaces and leveraged its rolodex of relationships to secure coverage that our client never thought was even possible for them on the local, trade and national levels.
Results
The IDPR team generated placements with some of the most prestigious industry publications like Internet Retailer, CIO.com, and National Jewelry. These pieces brought instant credibility to our client and the niche market it had created. IDPR also accomplished in getting our client in front of mainstream consumer audiences by getting them featured in some the most widely read national and international publications like New York Times, MarketWatch and Chicago Tribune, among many others. Throughout the duration of the campaign, the company achieved an average monthly ROI of 425% based on customer conversions, ad equivalency, and resulting industry partnerships. The press increased website traffic for the jewelry firm by 63% on a monthly basis.
  • National media coverage in outlets that include New York Times, MarketWatch, Chicago Tribune, Internet Retailer and many more. 
  • 63% increase in website traffic 
  • Press directly converted multiple industry partnerships 
  • Monthly ROI of 425%

Five placements

per month

National residential and commercial construction firm

Location:
New York, New York

Market:
B2B / B2C

Industry:
Construction
Challenge
A leading, privately held national residential and commercial construction firm headquartered in NYC stood out for its innovative use of technology for some of the most notable companies in the world. But despite being an industry leader and innovator, our client struggled with a lack brand awareness and visibility. So they partnered with Interdependence because of its aggressive, results-oriented strategy to take their PR and efforts to another level.
Solution
From the start of the campaign, Interdependence forged relationships between the company and some of the most well-respected journalists and publications covering real estate, construction, and business overall. Interdependence leveraged the company’s expertise, securing interviews for the team to discuss topics such as juggling resources during a project, how politics are affecting the construction space, and the shift in millennials affecting the workspaces of today. The team also created premium articles on behalf of the client, focusing on topics like improving construction and the challenges for the next generation builder.
Results
Interdependence secured an average of five media and article placements per month during the campaign in publications that included Forbes, Huffington Post, Inc., Construction Dive, Builder and Developer, Multi-Housing News, ReBusiness and a host of others. The coverage directly converted millions of dollars in new deals for our client, with their website traffic nearly tripling as well. The campaign has elevated the company from a relative unknown to a dominant player in real estate.

Average monthly 

ROI of 250%

Cryptocurrency platform

Location:
Irvine, CA

Market:
B2B / B2C

Industry:
Cryptocurrency
Challenge
An alternative retirement platform involved in cryptocurrency came to Interdependence looking to capitalize on growing coverage of the space and the rising popularity of Bitcoin. The company enlisted Interdependence to increase brand awareness, position the company as a leader in the digital currency sector, create a dialogue with national media and build trust among investors.
Solution
Within a short period of time, IDPR facilitated several positive conversations with influential national media including CNBC, CryptoCoinsNews, Forbes, among others. The team’s efforts quickly helped distinguish our client as a thought leader in a crowded space and an expert resource that was able to provide analysis on timely topics related to personal finance, market moves, and today’s economy. From business profiles to rapid response opportunities, the IDPR team continues to secure opportunity after opportunity for this company.
Results
The team has delivered with placements in key media outlets like Block Tribune, Wealth Management, Huffington Post, Mashable, CoinDesk, USA TODAY, Strategic Coin and more, resulting in more than 3 billion media impressions for our client. Interdependence’s work helps shape the brand as a trusted resource among investors and media, and the company is achieving an average monthly ROI of 250%.

Enhanced 

Credibility

Streaming music company

Location:
New York, New York

Market:
B2B / B2C

Industry:
Online service
Challenge
A streaming music company providing independent recording artists with a streamlined and affordable music distribution service partnered with Interdependence looking to make a splash in the consumer space with the release of its brand-new streaming app, a discovery platform for music aficionados to access songs and music from over 7,000 artists spanning 27 genres. Interdependence was tasked with crafting the messaging of this shift to the consumer sector and generating widespread media exposure that would drive consumers to use the platform.
Solution
The company originally selected IDPR as its PR partner based on its results-oriented, innovative, and strategic approach to public relations – and the team has delivered. Since the start of the campaign, IDPR has secured an average of four monthly mainstream print, online and broadcast placements for our client, with the company attaining an average monthly ROI in excess of 200%. Our strategic approach to securing media coverage has utilized a mix of positioning of the company’s founder – a former musician himself – as a leading expert in the streaming media and music spaces, in addition to promoting feature stories on the company and garnering reviews of the app.
Results
These placements have elevated our client’s credibility and made the company stand out as a major player in the streaming media space, with the same publications regularly writing about Spotify and Pandora. They now turn to our client as well. Week in and week out, Interdependence secures interviews and placements for the company with publications across the mainstream, business, music and technology spaces, including outlets like BuzzFeed, CNET, Forbes, Hypebot, Fusicology, The Drum, Cheddar, AndroidGuys, and Huffington Post, just to name a few.

Millions in foreign investment

Cryptocurrency security app company

Location:
New York, New York

Market:
B2B / B2C

Industry:
Mobile App
Challenge
A Bitcoin wallet that offers unparalleled security in the cryptocurrency market constantly trying to thwart cyber threats, came to Interdependence looking to increase awareness of the app and help promote its rebrand, which included an expansion of the features and offerings in the company’s app. Tired of the doddery, long-term approach taken by so many PR firms, the company sought a more aggressive, results-oriented strategy and partnered with Interdependence.
Solution
Since the start of the campaign, Interdependence has forged relationships between our client and some of the most well-respected journalists covering cryptocurrency and finance for publications such as Fortune, MarketWatch, TheStreet and International Business Times — helping the company achieve status as one of the best-known cryptocurrency wallets. Those relationships, in part, led to Fortune expanding its cryptocurrency coverage. Fortune was one of many outlets that profiled our client’s rebranding. Many of the secured placements feature backlinks to the company’s website, which has helped increase downloads and awareness of the rebrand as well.
Results
During the campaign, the company has seen its web traffic and downloads nearly triple. Moreover, as it looks to improve on its offerings, services and user interface, our client has utilized the campaign’s success in helping to spark an additional round of funding. Efforts to form relationships with journalists overseas helped the company generate millions of dollars in foreign investment. The campaign has grown our client from a relative unknown to a company that is considered a critical part of daily cryptocurrency coverage.

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