Miami-based law firm Podhurst Orseck has built a reputation as one of the world’s most effective and sophisticated law firms handling aviation negligence. With the Boeing Corporation coming under intense scrutiny for alleged deficiencies on its 737-MAX 8 model aircraft following two crashes within a six-month span, the law firm needed to position itself as well-equipped to represent the families of victims who lost their lives and those companies that have suffered financial losses due aircraft being grounded. Podhurst Orseck needed a strategic PR and social media campaign that would position its team as THE litigation firm able to handle high-profile matters and complex class actions.
The PR and Social Media campaign was led by now Interdependence Vice President Jackie Dadas-Kraper, and it positioned Podhurst Orseck as the premier litigation firm specializing in aviation negligence, complex commercial, personal injury, and class action matters. The campaign leveraged milestone moments, human interest stories, and powerful thought leadership opportunities to generate earned media coverage while positioning the attorneys as trusted resources, advocates for victims, and experts in their areas of practice.
See increases of 300-400% in conversion rates powering far more media placements.
