Kori Krill Oil
Backed by a team of scientists, health aficionados, and sustainability experts, Kori Krill Oil supports whole-body health through its range of krill oil soft gel and gummy products. Amidst a crowded health & wellness space, Kori Krill Oil found itself trying to break through not only the supplement conversation but showcase krill oil as the superior option over fish oil. Kori Krill Oil partnered with Interdependence to highlight the brand’s commitment to innovation, growth, and transparency by leveraging owned content and leadership commentary regarding timely company news and key industry trends with business and trade digital outlets, podcasts and panel speaking opportunities.
Interdependence developed a detailed roadmap to raise awareness, increase brand equity and secure media coverage in top-tier consumer, lifestyle, health and wellness outlets. We leveraged our proprietary Interviewed Technology for trending and rapid response opportunities and paired it with a methodical pitch cadence for steady outreach and relationship building with our core targeted media. The team drove national awareness and visibility of key brand storylines such as the company mission and insights from top brand subject matter experts, data-backed proof it is the best source of krill oil omega-3s on the market, it is a leader in sustainability in the krill and fish oil industries, and the benefits of incorporating krill oil into a daily health and wellness routine.
Through a proactive and opportunistic approach, Interdependence solidified Kori Krill Oil as a premier consumer brand, deepening its relationship with the media and establishing trust with its target audience.
In the first 19 months, Interdependence secured 81 placements resulting in more than 942 million media impressions.
Audience
Effectively reached key audiences within the health, wellness, business, consumer and lifestyle spaces
Broadcast
Placed Kori Krill Oil products in 17 broadcast mentions including CBS, ABC 27’s Good Day PA, CW, FOX 40 Sacramento and Lifestyle Today.
Leadership
Secured 18 thought leadership interviews for Kori Krill Oil’s CEO
Sampling
Engaged more than 45 media in a product sampling effort including top-tier outlets like SHAPE, Good Housekeeping, Parade, and Vanity Fair
See increases of 300-400% in conversion rates powering far more media placements.
