Lorex
In a retail technology landscape filled with endless options and competition, Lorex was struggling to garner brand recognition amongst goliaths like Google, Amazon, Ring and others. While the Canadian-based company is one of the longer-established brands in the home security space, brand awareness in the U.S was exceptionally low. Lorex engaged Interdependence to help drive media attention within the U.S. market with the goal of raising brand awareness and becoming a household name.
Interdependence developed a strategic roadmap with the goal of securing round-ups, unboxing videos, hands-on reviews and overarching brand coverage in top-tier consumer, lifestyle and technology outlets, bringing awareness to Lorex’s leading-edge smart home security products.
Leveraging our proprietary Interviewed technology and aggressive media strategy, Interdependence consistently monitored for ways to interrupt the news cycle and insert the brand into trending stories, secure gift guides and garner sneak-peek traction for the launches of their latest security gadgets.
Over the course of the first four years, Interdependence has secured 7,000 placements resulting in more than 44.4 billion media impressions.
Audience
Effectively reached key audiences and developed core reporter relationships within consumer tech, lifestyle and top tier news spaces
Key Outlets
Secured coverage in key outlets such as Reviewed, Consumer Reports, CNET, The Verge, Digital Trends, CNN and others
Metrics that Matter
Consistent YOY impression increases of up to 55%
Relationship Dev
Developed and nurtured top tier reporter relationships between USA Today, Tech Hive and Entrepreneur with executive staff
See increases of 300-400% in conversion rates powering far more media placements.
