Pointofsale.cloud
Pointofsale.cloud is a fully integrated, cloud-based technology platform for multi-unit restaurants. As a newly-launched company, the brand needed to raise awareness and cut through the noise of the post-pandemic remnants of the restaurant industry. Pointofsale.cloud enlisted Interdependence to help drive media attention with the goal of raising brand awareness and positioning its thought leader as a premier authority in the restaurant industry.
Interdependence developed a strategic roadmap with the goal of setting pointofsale.cloud apart from its peers and securing brand coverage in top-tier business, restaurant industry and consumer outlets, bringing awareness to pointofsale.cloud as a new and emerging technology shaping the industry.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert the pointofsale.cloud brand into trending stories. In addition to distributing press releases and crafting timely pitches, Interdependence leveraged key industry events to introduce key media to the brand and expose its value to multi-unit restaurants.
Over the course of three years, Interdependence secured 69 placements resulting in more than 5 billion media impressions.
Audience
Effectively reached key audiences within the restaurant industry, business, hospitalityand consumer spaces
Key Outlets
Secured coverage in key outlets such as Forbes, FOX Business, GoBankingRates, International Business Times, The Food Institute, Hospitality Technology and Tasting Table
Repeat Editor Interactions
Created ongoing and fruitful relationships with editors and reporters at the leading food and restaurant industry news source resulting in 20 placements and more than 5.9 million media impressions
Thought Leadership.
Earned four thought leadership byline opportunities in key industry outlets resulting in more than 1 million media impressions
See increases of 300-400% in conversion rates powering far more media placements.
