Melissa Rivers
Melissa Rivers, a well-known figure in Hollywood, had established herself as a red-carpet fashion expert, but also wanted to be recognized for her other accomplishments, including her podcast, TV hosting, TV productions, and best-selling authorship. Melissa sought to continue to build her presence as a respected voice in Hollywood and differentiate herself from her mother’s legacy.
Interdependence devised a strategic plan to build Melissa Rivers’ credibility and authority as a media personality and entrepreneur, while highlighting her diverse projects. Leveraging our creative storytelling, extensive network of national consumer, lifestyle, and entertainment media contacts, we identified opportunities that would enhance Melissa’s celebrity status, fashion credibility, and visibility across various media platforms. Further, during Oscars season, Interdependence organized a New York City media day where Melissa shared her insights and predictions about the night’s red carpet fashions, further positioning her as a go-to source for red carpet fashion commentary on shows including the Drew Barrymore Show, Good Day New York, Cheddar News and more.
Within the 2-year campaign for Melissa Rivers, Interdependence secured 515 media placements totaling to 7.84 billion media impressions.
NYC Media Days
Secured in-studio appearances on broadcast including Drew Barrymore Show, Good Day New York, ABC News, SHERRI, Us Weekly TV
Top Tier Coverage
Secured coverage in key outlets such as Fashionista, Bustle, WWD, TIME Magazine, Wall Street Journal, New York Post, PEOPLE, NY Times, E! News, TODAY, Elite Daily
Group Text
Earned feature coverage for Melissa’s projects including her podcast Group Text in outlets like PEOPLE, Closer Weekly, OK!, Cheddar News
Advertising Value Equivalency
Earned an advertising value equivalency of $64 million
See increases of 300-400% in conversion rates powering far more media placements.
