Nanotronics
Nanotronics is a leading developer of automated optical inspection tools for the semiconductor industry that helps customers across the public, private and nonprofit sectors solve for the unique inspection and process control challenges of precision manufacturing. Knowing they needed exposure and additional business partnerships as the first smart city factory in Brooklyn, Nanotronics enlisted Interdependence to boost media exposure with the goal of positioning Nanotronics as a top actor in the domestic manufacturing space and as a partner to businesses and government.
Interdependence targeted top-tier technology, manufacturing and supply chain trade outlets with the goal of positioning Nanotronics as a disruptor in manufacturing and securing brand coverage, bringing awareness to Nanotronics’ new smart manufacturing facility and ongoing business partnerships.
Leveraging our proprietary Interviewed technology, Interdependence consistently found ways to interrupt the news cycle and insert the Nanotronics brand into trending stories by conducting rapid response commentary outreach and crafting timely pitch angles.
Over the course of the first three years, Interdependence secured 46 placements resulting in more than 700 million media impressions.
Audience
Effectively reached key audiences within the mainstream news, tech press and various industry spaces
Key Outlets
Secured coverage in key outlets such as NBC Atlanta, Axios, Reuters, MSN, MarketScale and Healthline
Repeat Editor Interactions
Developed strong editorial relationships with editors and reporters at 4 outlets resulting in 14 placements
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $71,236,961
See increases of 300-400% in conversion rates powering far more media placements.
