COSORI
COSORI, a leading kitchen appliance brand and the #1 seller of air fryers, faced challenges with unaided brand recall and transferring brand equity to other product lines. Also, the brand was not achieving the desired quality and volume of media coverage. The challenge was to create awareness and excitement around COSORI’s best-selling products, generate media coverage, and leverage influencer partnerships to drive brand and product awareness.
Interdependence executed a multi-faceted approach to boost brand awareness and media coverage for COSORI. We crafted compelling press materials and pitched targeted media outlets to secure coverage in top-tier consumer, lifestyle, home, cooking/food, and technology media. We leveraged new product launches, as well as timely media moments such as gift guides, Amazon Prime Day, and holiday cooking, to name a few to pique journalist interest. We offered product testing opportunities to media and influencers to secure honest, authentic reviews. We earned broadcast integrations of COSORI’s products in relevant regional and national TV shows and managed editor activations such as the NYC Holiday Gift Guide Media Event. Finally, we carefully selected top influencers in the foodie space and partnered with them to create engaging content showcasing custom recipes and product demonstrations. The content creators offered discount codes and facilitated giveaways to incentivize their followers to shop COSORI.
In the first 20 months, Interdependence secured more than 4,476 placements and more than 47.19 billion media impressions across top national and regional outlets while simultaneously running an influencer program that reached key consumer demographics and resulted in 7.5M impressions.
Reached Target Audiences
Effectively reached key audiences within the consumer lifestyle, tech, home & mainstream news space
Key Media Outlets
Garnered coverage key outlets such as BuzzFeed, USA Today, People, Digital Trends, MSN, Tom’s Guide, GMA
Ad Value
Earned more than $452.74 million in AVE for the brand
Influencer Engagements
Effectively reached key consumer audiences TikTok and Instagram
Influencer Impressions
Reached over 7.5 million consumers
Quality Influencer Assets
Secured 40 pieces of quality content that the brand was free to leverage in paid and organic capacities
See increases of 300-400% in conversion rates powering far more media placements.
