Melinda
Melinda’s, an industry-leading hot sauce brand well known among hot sauce connoisseurs, was struggling to shine in the press among their wildly popular condiment competitors. The challenge was to create awareness and excitement around Melinda’s best-selling products and to generate coverage around new product launches and brand news.
Interdependence executed a multifaceted strategy to elevate Melinda’s brand recognition among consumers and industry leaders by securing extensive national and local media coverage and promoting their industry news and wins on LinkedIn. Crafting compelling press materials and targeting key media outlets across consumer, lifestyle, culinary, and consumer news genres, we strategically leveraged product launches and timely occasions such as brand news, product launches, Father’s Day gifting, Hispanic Heritage Month and summer grilling to captivate journalist interest. Offering product testing opportunities to media via sampling, virtual and in-person events to ensure authentic reviews and credibility. We also secured broadcast integrations featuring the brand’s founder and on-air taste tests in regional news shows amplified our reach and impact.
In the first 18 months, Interdependence earned more than 4.87 billion impressions across
238 pieces of coverage in top national and regional outlets
Testing is Believing
We got the product in the homes of more than 45 editors from outlets like New York Times, Better Homes & Gardens, Food & Wine Magazine, Food Network, Mashable, and more!
Editor Activation Events
Conducted a press experience at Yankees Stadium and a virtual event cooking demonstration event with 20 editors, from key food outlets including USA Today, AllRecipes, TODAY Show, Better Homes & Gardens, Mashed, Food Network, New York Times, and The Kitchen
Key Media Outlets
Garnered coverage key outlets such as USA Today, PEOPLE, MSN, Mashed, Delish, The Kitchn, Spruce Eats, and more!
Ad Value
Earned more than $45.13 million in AVE for the brand
See increases of 300-400% in conversion rates powering far more media placements.
