Contour
Contour Design is a leading ergonomic computer hardware brand designed to help prevent injuries. Although the brand already had a strong presence in the UK, awareness and adoption remained low in the United States. Contour Design trusted Interdependence to increase overall media attention to help raise brand awareness and establish the brand as an authority in the ergonomic technology space.
Through a data-driven strategy and our proprietary Interviewed technology, Interdependence newsjacked opportunities to incorporate Contour Design into timely articles and set the brand apart from its peers, which resulted in securing ongoing coverage in top-tier technology, consumer, lifestyle and business media outlets. As a part of our aggressive strategy, Interdependence executed strategic PR campaigns for the brand with various industry specific events and pop culture moments including Ergonomics Awareness Month, which strongly enhanced public awareness of Contour Design’s ergonomic hardware product offerings amongst an audience of target consumers.
In the first 11 months, Interdependence secured 39 placements resulting in more than 235 million media impressions.
Audience
Effectively reached key audiences within consumer, lifestyle, technology, ergonomic, and business spaces
Media Testing
Secured more than 20 product reviews for editorial consideration from top tier media outlets such as Forbes, Reader’s Digest, Oprah Daily, Buzzfeed, PC Magazine, Healthline, and more
Key Outlets
Secured coverage in key outlets such as Women’s Health, CNET, Tom’s Guide, Best Life, Home Business Magazine, Times of San Diego, California Business Journals, and more
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $1,370,986
See increases of 300-400% in conversion rates powering far more media placements.
