Krisis Bags
Krisis Flood Bag offers a practical solution of military-grade watertight asset protection bags. While the brand’s products help keep business assets and home contents dry from floodwater damage once waters breach a home or business, consumer and government awareness remained low. Krisis Flood Bags engaged Interdependence to help drive media attention with the goal of raising brand awareness and becoming a household name.
Interdependence developed a strategic roadmap with the goal of highlighting Krisis Flood Bags’ offering to audiences in flood-prone areas by securing local television segments presenting the bags to targeted demographics along the east and gulf coasts, bringing awareness to Krisis Flood Bags’ floodwater mitigation products.
In addition to preparing and distributing press releases announcing the official launch of the company, Interdependence crafted timely pitches and leveraged our proprietary Interviewed technology to follow trending news of threatening rainfall and potential flood zones to pinpoint heavily targeted outreach.
Over the course of the first 8 months, Interdependence secured 34 placements resulting in more than 321 million media impressions.
Audience
Effectively reached key audiences within local east and gulf coast hurricane prone areas, and lifestyle spaces
Key Outlets
Secured coverage in key outlets such as WALA-TV (FOX) Alabama, WSVN-TV (FOX) Miami, WJTV (CBS) Mississippi and more.
Brand Mentions
Increased brand mentions by 36% with a total of 200 across news outlets, broadcast and Twitter
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $2,990,360
See increases of 300-400% in conversion rates powering far more media placements.
