Manhattan Laser Spa
Manhattan Laser Spa is a premier medical spa and laser treatment center located in Manhattan, Brooklyn, New York and Sunny Isles Beach, Florida. With a mission to provide minimally invasive laser aesthetic treatments in a safe and luxurious environment, Manhattan Laser Spa has a highly-trained and certified team to meet all client needs and the Florida location is the only medspa that offers childcare onsite for parents during their appointments. While Manhattan Laser Spa has several locations with an outstanding team of professionals, they had minimal to no awareness in their key markets. They engaged Interdependence with the goal of raising brand awareness amongst key audiences and becoming the go-to medspa in their local markets.
Interdependence developed a strategic public relations roadmap to raise awareness and secure media coverage in top-tier beauty, lifestyle, business and thought leadership outlets. We positioned the founder Mila Alishaev as a thought leader and first-generation female entrepreneur and leveraged Lilian Alishaev’s expertise as the head Nurse Practitioner and cosmetic injector for a variety of beauty opportunities. We built awareness around Manhattan Laser Spa’s services and locations by inviting top-tier media and influencers to try treatments and appearance the facilities first-hand. Through an aggressive proactive approach, Interdependence targeted key local and national publications offering them a personal look into the luxurious medspa for potential profile pieces while highlighting the services and stellar team.
In seven months, Interdependence secured 33 placements resulting in more than 12.2 billion media impressions.
Audience
Effectively reached key audiences within the beauty, business and lifestyle spaces
Key Outlets
Secured coverage key outlets such as SheKnows, Yahoo Lifestyle, Hello Giggles, and Best Life
Thought Leadership
Solidify Mila Alishaev as an entrepreneur by securing impactful outlets such as Her Forward, Entrepreneur Tribune, and IncFile
Media Services
Provided in-person media opportunities to sample spa services in over 20 top-tier outlets including TODAY.com, NYLON, PEOPLE and Real Simple
See increases of 300-400% in conversion rates powering far more media placements.
