MetaTope
MetaTope is a blockchain technology company bridging the gap between Web2 and Web3 through consumer-friendly applications and their MTSkins NFT collection. As a new entity, the company had minimal exposure in the digital NFT space and lacked mainstream awareness. Ahead of the company’s launch, its NFT mint and first MTSkins NFT auction, MetaTope enlisted Interdependence to help drive media attention with the goal to raise awareness of the company and excitement for its upcoming NFT launch.
Interdependence targeted outreach to top-tier cryptocurrency, technology and consumer outlets raising awareness of MetaTope’s new NFT app and investment opportunity to its gaming and GenZ audience.
In addition to distributing press releases and crafting timely pitches to interrupt the news cycle and insert MetaTope into trending stories, Interdependence executed an Android app launch campaign, secured onsite event interviews and vetted social media opportunities to kick off Discord meet ups and Twitter Q&As.
Over the course of the first seven months, Interdependence secured 31 placements resulting in more than 328,000,000 media impressions.
Audience
Effectively reached key audiences within the cryptocurrency, technology, consumer, and finance spaces
Key Outlets
Secured coverage key outlets such as Forbes Advisor, NASDAQ, U.S. News & World Report, Benzinga and The Motley Fool.
App Launch Campaign
Executed pre- and post-app launch campaign including outreach and facilitated embargoed early access to top-tier media resulting in 98 million in launch impressions
Ad Value Equivalency
Earned and Advertising Value Equivalency (AVE) of more than $60 million
See increases of 300-400% in conversion rates powering far more media placements.
