Relish
Relish is a scalable app platform built to remedy all enterprise ecosystem gaps and enhance the user experience. While the brand specializes in the procurement finance space and advises clients in selecting enterprise software, Relish needed to accelerate brand awareness and recognition of its offering. Relish partnered with Interdependence to help drive media and industry attention with the goal of raising brand awareness and positioning Relish as an authority in the enterprise software industry.
Interdependence developed a strategic public relations roadmap targeting enterprise, procurement, technology and business outlets with the goal of securing media coverage that raised overall awareness and increased brand affinity.
In addition to crafting timely pitches and distributing company announcements, we leveraged our proprietary Interviewed technology and monitored for ways to elevate Relish executives as expert sources and industry leaders, and position Relish as a leader in current issues including supply chain disruptions, artificial intelligence, vendor and supplier relationships and inflationary markets.
Over the course of 12 months, Interdependence secured 22 placements resulting in more than 296,919,000 media impressions.
Audience
Effectively reached key audiences within the mainstream news, tech press and various industry spaces
Key Outlets
Secured coverage in key outlets such as Forbes, International Business Times, Finance Digest, CMSWire, Spiceworks, Recruiting News Network and Startup Savant
Event Coordination
Invited and liaised with relevant media at 3 key industry events
Awards
Positioned Relish as a premier AI-enabled company earning industry support and recognition as the AI Ops Solution of the Year in 2022
See increases of 300-400% in conversion rates powering far more media placements.
