Pathstone
Pathstone needed to maximize visibility for its mega-deal M&A announcement regarding the acquisition of Hall Capital which would elevate the firm to nearly $160 billion assets under advisement and administration. In preparation for the milestone news, the firm enlisted the support of Interdependence as a partner to execute a strategic earned media campaign and position Pathstone as a dominant force in the ultra-high-net-worth (UHNW) financial sector.
To build awareness for Pathstone’s position as one of the largest RIA firms dedicated to UHNW families and individuals, the public relations team implemented the following strategies:
Within a few short weeks, Interdependence delivered 20 impactful media placements and generated 67.4 million media impressions.
Pitch Perfect
Landed pitch perfect headlines such as “Pathstone Asserts UHNW dominance in mega-deal for $45B Hall Capital Partners.”
Key Media Outlets
Secured coverage in key outlets such as Barron’s, Citywire, Family Wealth Report, InvestmentNews, to name a few.
Record Web Traffic
The Hall announcement and respective PR coverage resulted in a record setting day of web traffic from new users at 2,260.
Advertising Value
Earned an Advertising Value Equivalency (AVE) of nearly $625,000 throughout the campaign.
See increases of 300-400% in conversion rates powering far more media placements.
