Lucid Green
Lucid Green is the intelligent 2D barcode platform powering the legal cannabis industry. In a crowded yet niche media landscape, cannabis and mainstream markets were largely unaware of the 2D barcode pilot emerging in cannabis that would revolutionize retail as we know it. Lucid Green engaged Interdependence to help drive media attention with the goal of raising brand awareness in the cannabis industry and breaking through a disjointed media market.
Over the course of the first seven months, Interdependence secured 18 placements resulting in more than 36 million media impressions.
Audience
Effectively reached key audiences within the cannabis, retail, business and supply chain spaces
Key Outlets
Secured coverage in key outlets such as Cannabis Regulator, Time Out NY, Benzinga Cannabis Insider Podcast, Cannabis Business Executive and more
Industry Podcasts
44% of placements landed in top-tier cannabis industry podcasts
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $2,400,000
See increases of 300-400% in conversion rates powering far more media placements.
