Peterson Technology Partners
Peterson Technology Partners, one of the leading IT consulting and recruiting firms who leverages artificial intelligence in its selective hiring process to stay on the cutting-edge of human resource practices and recruiting, had little media exposure but was growing exponentially. The firm partnered with Interdependence Public Relations to increase awareness of the company’s use of cutting-edge technology that is transforming recruiting, showcase the benefits of near-shore and off-shore hiring as well as position the firm’s leaders as experts in tech, HR and recruiting.
Interdependence developed a strategic public relations roadmap to raise awareness, increase brand affinity and secure media coverage in top-tier human resources, business and executive thought leadership outlets. We leveraged our proprietary Interviewed Technology and took a proactive and reactive approach to identify opportunities to position Peterson as a leader in diversity, equity and inclusion, showcase Peterson Technology Partner’s robust thought leadership bench, discuss the company’s cutting-edge technology that’s transforming recruiting and tell stories that showcase the positive effect near-shore and off-shore hiring has on a company’s finances in a time of economic turbulence.
Over the course of the first nine months, Interdependence secured 17 placements resulting in more than 95 million media impressions.
Audience
Effectively reached key audiences within business, HR and executive though leadership spaces
Key Outlets
Secured coverage in key outlets such as Spiceworks, SHRM and MarketScale
Repeat Editor Interactions
Developed relationships with repeat editors and reporters resulting in 5 regular bylined articles
Press Releases
Successfully announced a new Software Development and Professional Services Business Division that garnered 30.2 million potential reach, 321 engagement actions and 2,229 release views & hits
See increases of 300-400% in conversion rates powering far more media placements.
