REP Provisions
REP Provisions is a pioneer in regenerative agriculture working to restore the country’s grasslands, providing nutrient-dense regenerative products. The brand needed to increase overall consumer awareness and education for regenerative agriculture and increase online sales, so they partnered with Interdependence with the goal to position the company as the leading source of regenerative farming.
Interdependence developed a strategic public relations roadmap to raise awareness, increase brand affinity and secure media coverage in top-tier consumer, lifestyle and environmental outlets.
Leveraging our proprietary Interviewed technology, we consistently found opportunities to position REP Provisions as a thought leader in the sustainable and environmental space and build awareness surrounding regenerative farming and its quality food outputs. We inserted existing products into ongoing trend stories and gift guides, shoring up online purchase traffic. Through this proactive approach, Interdependence solidified REP Provisions as a premier lifestyle brand, deepening its roots with the media and attracting consumers to purchase online.
Over the course of six-months, Interdependence secured 16 placements resulting in 944,810,300 media impressions.
Audience
Effectively reached key audiences within the environmental, health and lifestyle spaces
Key Outlets
Secured coverage in key outlets such as Bloomberg Government, The Healthy, MSN and The Farm Traveler Podcast
Holiday Gift Guides
Secured 11 placements in holiday gift guides reaching a potential audience of 891.33 million
Testing and Review
Distributed 5 sample products with a potential audience reach of 19.2 million
See increases of 300-400% in conversion rates powering far more media placements.
