Montway
Montway Auto Transport is one of the nation’s leading third-party logistics companies, connecting consumers and businesses with auto transport carriers. Montway faced challenges breaking into mainstream and national media, and also needed to expand its media footprint in key industry trades. With a series of partnership and product launches in motion, Montway needed to increase brand awareness and brand reputation with its primary key audience.
The campaign strategy focused on B2B and B2C national, industry trade and local market media, while leveraging insights from Montway’s executive team to develop thought-provoking story angles and commentary that would build authority for the brand. We built a national platform for Montway by leveraging key business milestones, mergers and acquisitions, grass roots initiatives, thought leadership, events, partnership and more. Interdependence also marketed award and events through proactive media outreach, media meet and greets, and more on behalf of Montway, furthering its position as an authority in the industry.
During the first three years of our partnership, Interdependence has secured more than 135 earned media placements resulting in over 942 million media impressions
Share of Voice
Share of Voice saw a 3-point increase, accounting for 27% of the total reach of the total mentions compared to its top competitors.
Key Outlets
Secured coverage key outlets such as USA Today, GoBankingRates, MarketWatch, Inc, CNN Underscored, Torque News, and more.
Audience Reach
The audience reach has increased approximately 71% YOY.
Ad Value Equivalency
Saw a three-year ad value equivalency of $19.9 million.
See increases of 300-400% in conversion rates powering far more media placements.
