INTUEAT
INTUEAT is a revolutionary platform disrupting the hospitality industry and bridges the gap between best-in-class chefs and clients with exceptional taste. While every INTUEAT experience sparks unforgettable moments on both sides of the plate, the brand lacked awareness in the local and regional markets where they offer services. INTUEAT hired Interdependence to help drive media attention with the goal of breaking through the restaurant scene and becoming a staple service for one-of-a-kind fine dining.
Interdependence developed a strategy to garner top-tier food & beverage, consumer, luxury, hospitality and lifestyle outlets. We leveraged our proprietary Interviewed technology while simultaneously executing a proactive and reactive media approach. The strategy included positioning INTUEAT as a leader in the food & beverage, hospitality and luxury spaces through creative story angles, building anticipation surrounding upcoming events, experiences and expansions, inserting the chefs into ongoing trending stories, and highlighting the founder as a go-to expert in the entrepreneurial and business space. As a result, Interdependence solidified INTUEAT as a premier brand experience, deepening its relationship with targeted media and reinforcing care for consumers.
Over the course of 14 months, Interdependence secured 127 placements resulting in more than 7,510,709,334 media impressions.
Audience
Effectively reached key audiences within the mainstream news, food & beverage press, local digital and broadcast and luxury space
Key Outlets
Secured in key outlets such as Yahoo!, FOX News Online, and Eat This, Not That!, Food52, KDVR-TV FOX31, South Florida Business & Wealth and Great Day Colorado
Broadcast Opportunities
Earned 8 broadcast segments with key local and regional stations, resulting in over 4.8 billion impressions
Editor Experiences
Secured target media members to participate in INTUEAT experiences, resulting in coverage in Great Day Colorado, 5280 Magazine, Vail Daily, Miami Curated and more
See increases of 300-400% in conversion rates powering far more media placements.
