RWS Global
RWS Global are the creative masterminds who deliver exceptional live experiences at parks and resorts, cruise lines, destinations and global brands. Creating in-person moments guests will never forget, RWS Global shatters expectations of what live experiences could and should be from ideation to operation. Even with high-profile projects like Radio City Rockettes, Disney’s The Lion King on Broadway and The FRIENDS™ Experience, national brand awareness remains low.
Ready to be recognized as the leading authority within the entertainment market, the Interdependence team worked to secure brand coverage in top-tier business, consumer and entertainment outlets. We crafted compelling stories focusing on holiday hacks for the home, jobs that bring joy, the intersection of entertainment, technology + retail as well as its entrepreneurial founder story. We developed strategic launch campaigns around high-profile projects and company milestones. Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert the brand and its founder in trending and relevant stories.
In the first year, Interdependence secured 110 placements and more than 979 million media impressions across top national and regional outlets.
Audience
Effectively reached key audiences within the business, consumer, and entertainment spaces
Key Outlets
Secured placements in key outlets such as Billboard Magazine, Business Insider, New York Post, Real Simple, Travel Weekly and VOX.
Expert Commentary
Participated in 20 interviews, showcasing industry expertise and innovative brand perspective
Announcements
Partnered with the brand to announce key company milestones around key hires, philanthropic programs and rebr
See increases of 300-400% in conversion rates powering far more media placements.
