By: Megan Cuellar, Vice President, Public Relations  “Great PR isn’t just about making noise—it’s about making an impact,” a mentor once told me. In an era where decision-makers are drowning

By Elle Welch, Account Director, B2B and Technology  With President Donald Trump’s return to the White House, the energy industry faces a new communications frontier. The administration’s exit from the

By Geetha Kerlin, Senior Account Director, Consumer and Travel  In a media landscape oversaturated with paid content and brand-controlled messaging, earned media remains one of the most credible and influential

By: Elle Welch, Account Director, B2B and Technology  A new year always brings fresh possibilities, but 2025 is unlike any other. For CMOs, VPs of Communications, and senior PR executives,

By: Lindsey Rathjen, Vice President, Public Relations  Modern public relations and social media are about capitalizing on, and responding to, cultural moments, handling crisis situations or seizing breaking news opportunities.

By: Megan Cuellar, Vice President, Public Relations  In today’s interconnected world, buyer perception is more dynamic and influential than ever. Studies show 92% of buyers trust earned media—content shared through

By Michael Rinaldo, President, Global Healthcare Business  A recent Wall Street Journal article exploring declining birth rates got me thinking about the definition of health-care caregiver and, more to the

Authors: Kelly Maicon, Account Director; Laura Waldron, Vice President Public Relations; Jackie Dadas-Kraper, Vice President Public Relations  As professional services—from legal and financial consulting to advisory and other expert-driven fields—adapt

By Molly Bell, Senior Director  The digital landscape is constantly evolving, prompting brands to adapt to new tools and trends to connect effectively with consumers. One of the most impactful

By Sarah Schmidt, President  The public relations landscape is undergoing a profound transformation. While being featured in venerable outlets like The New York Times or Good Morning America remains a