By Megan Zaleski, Account Director, Social Media As we move into 2026, the rules of social performance are quickly evolving. Social platforms are no longer rewarding brands for how many
By Megan Zaleski, Account Director, Social Media In Q4, every brand turns up the volume. Feeds are flooded with flash sales, last-minute promotions, and endless “holiday must-haves.” It’s the season when ad
By Molly Bell, Vice President Every fall, the same scramble begins. By October, editors’ inboxes are flooded with “perfect stocking stuffer” pitches. Gift guides have become a default PR
By Hannah Thulin, Account Director It’s official: the human attention span is now shorter than a goldfish’s. But instead of despairing over disappearing focus, smart communicators are studying the people
By: Laura Waldron, Vice President The feed is loud. Attention is cheap. Authority is earned. The leaders who rise are not the ones speaking most often, they are the ones saying
By Kelly Maicon, Account Director In a world where consumer attention is fleeting and skepticism is high; one brand continues to defy the odds: Hallmark Channel. Its formula of consistent,
By Megan Cuellar, Vice President September was a month charged with political turbulence and national tragedies, underscoring how quickly current events can shift the communications landscape for brands. And in
By Lindsey Rathjen, Senior Vice President If you’re a CEO or executive, you already know the weight of numbers. Revenue targets, cost ratios and pipeline projections dominate the boardroom. Spreadsheets
By Mattie Van Gundy, Account Director, Professional Services The idea that “there’s no such thing as bad publicity” might work for tabloid fodder. It is a liability for serious brands.
By Angelic Venegas, Account Director In an era defined by AI-generated insights and zero-click search, PR is no longer just a support tactic—it has become the credibility engine that
