FAQ

Most frequent questions and answers

Interdependence is the only agency that fuses guaranteed media performance with senior-led execution and proprietary AI. While others promise coverage, we underwrite it – meaning if we don’t meet your agreed KPIs, we continue working at no extra cost until we do. Every account is led by industry experts with deep vertical fluency. And unlike bloated firms with siloed services, we offer full-spectrum integration – PR, social, influencer, event management, crisis, brand development, and more – under one collaborative roof.

We don’t just forecast results – we commit to them. From day one, we lock in clear, measurable KPIs – tier-one media placements, share-of-voice lifts, executive bylines, thought-leadership metrics, and more – and if we fall short within the term, we keep working at no extra cost until every target is hit. That disciplined, accountability-first approach drives conversion rates 300-400 percent higher than traditional PR programs. 

Because we obsess over what’s coming – not just what’s current – we’re first to plug your brand into the newest platforms, formats, and cultural moments, keeping you perpetually one step ahead. Interviewed™ – our always-on AI – constantly listens for emerging signals, surfaces trend spikes and journalist demand in real time, and our senior strategists spin those insights into rapid, integrated campaigns across earned, social, creator, and crisis channels, so your story lands wherever the conversation moves next.

Our proprietary platform, Interviewed™, isn’t a gimmick – it’s the engine we’ve spent more than five years training and refining with AI and emerging-technology breakthroughs. In real time, it pinpoints high-probability media targets, trend signals, and cultural hooks by mapping past trend and story data, journalist behavior and audience search patterns. Then our senior strategists layer human intelligence and storytelling craft on top of those insights, engineering smarter pitches that convert attention into measurable outcomes. That rigor is why we can guarantee meaningful media interest in the first month of every new campaign – and deliver confirmed placements starting in the second. 

Not even close. Off-the-shelf platforms sort reporters into static categories and hope for the best; Interviewed™ works in real time, tracking dynamic keywords and live traffic patterns to see what each journalist is actually covering – and how powerfully those stories are resonating. We surface the angles that matter most, then hand them to the exact reporters who can turn your narrative into news. No generic tool comes close to that level of intelligence or impact. 

Speed is a core advantage. With team members nationwide and globally and a “no layers, all leaders” model, we pivot in hours, not days. Whether it’s a newsjacking opportunity, product launch, or crisis scenario, our velocity PR protocol ensures you hit the market with timely, relevant messaging before competitors even brief their teams. 

Yes – and we prove it from day one. We’ve built a team of vertical-specific senior leads across tech, CPG, consumer products, travel, B2B SaaS, finance, law, healthcare, professional services, and entertainment. Each client is matched with a strategy team who’s fluent in your market, understands your buyer psychology, and already knows the media landscape that matters to your audience. You never have to educate us on your category – we speak your language from the start. 

At Interdependence, senior-led isn’t a tagline – it’s a structural mandate. We don’t sell you on senior talent and then vanish. Every campaign is run by senior practitioners embedded in your strategy from pitch to execution. No handoffs. No bait-and-switch. No interns owning media outreach. That’s why our clients often describe us as a true extension of their leadership team. 

We’re more than a PR agency – we’re a strategic communications partner. In addition to guaranteed media placements, we offer integrated strategic marketing services including influencer campaigns, social media strategy, brand strategy and development, website development, paid media, SEO/GEO, event strategy and execution and crisis communications. Clients choose us because we think in systems, not silos, and deliver cohesive storytelling across every channel your audience interacts with. 

We’ve secured Bloomberg cover stories for climate tech startups, driven 900% search spikes for consumer product launches, and elevated SaaS founders to category authority with Wall Street Journal bylines and speaking opportunities. Our results span industries – but they all have one thing in common: measurable brand impact that moves the needle, not just the narrative. 

Our retainers are tailored based on scope and performance goals. We offer transparency from the outset – no bloated overhead, no hidden fees. Whether you’re an early-stage disruptor or a Fortune 500 innovator, we scale our team and strategy to fit your business goals and growth phase – with enterprise rigor and startup agility. 

Because we own outcomes, not just outputs. Clients stay with Interdependence because we act as true partners – deeply invested in their long-term reputation, momentum, and market leadership. We bring proactive counsel, creative firepower, and business fluency, all wrapped in a culture of radical accountability and real-time collaboration. Simply put we make our valued clients’ jobs easier – and their results undeniable.