ROKiT Flix
ROKiT Flix is the world’s first free, family-friendly streaming service without advertisements that is paving the way for how consumers, parents and children experience entertainment. With the brand being the first-of-its-kind and competing with numerous streaming services, ROKiT Flix had no market visibility and knew it needed to build momentum and generate buzz quickly. ROKiT Flix partnered with Interdependence to introduce the entertainment platform to its target demographics with the goal of raising awareness on how the brand is changing the entertainment industry and becoming a household name.
Interdependence developed an integrated approach to build brand awareness, educate consumers and media, and earn the streaming platform coverage in entertainment, parenting, consumer, education, technology and lifestyle media outlets. Leveraging our proprietary Interviewed Technology, we executed an aggressive, public relations approach that positioned ROKiT Flix as a thought leader and industry powerhouse in the entertainment industry, while building anticipation surrounding the launch in addition to rolling out all the different innovative and fun content the streamer has to offer. Additionally, we’ve connected the brand with likeminded influencers to serve as third-party ambassadors to increase awareness to key consumers and increase its credibility.
In a five-month campaign, Interdependence has secured more than 39 placements in top-tier outlets resulting in 5.6 billion media impressions
Audience
Effectively reached key audiences within the entertainment, technology, parenting and children’s interest space
Key Outlets
Secured placements in key outlets such as Forbes, NewsBreak, Yahoo Lifestyle, BBC and more
Ad Value
Earned more than $4.42 million in advertising value equivalency for the platform
Media Gifting
Introduced the platform and built relationships with industry leading publications including Parents, Parade, The Christian Post, Fatherly, Good Housekeeping, Reader’s Digest and more through a strategic Movie Night gifting program
PROVEN RESULTS: INFLUENCER MARKETING
During the campaign, the client saw 242 app downloads and 190 new registered members
Audience
Effectively reached key brand audiences on Instagram, who expressed interested in family, faith, and entertainment.
Impressions
The campaign reached over 171,000 consumers on Instagram and counting, coming in at an average impression rate of 52%*
Quality Assets
Successfully captured over 16 quality videos the brand can leverage to promote products
Engagements
Earned over 21,000 likes, comments, shares and saves on Instagram through detailed reviews
See increases of 300-400% in conversion rates powering far more media placements.
