Rick Hammell
Helios is a global payments and HCM solutions platform that was preparing for a global launch of the company. Heading into the launch, Rick Hammell, Founder and CEO, needed help building strategic thought leadership platform to attract funding and new clients. Hammell engaged Interdependence after a successful partnership with is other venture, to help drive market attention with the goal of building brand awareness and trust, while announcing keep partnerships and the official launch of the company
Interdependence strategically targeted top-tier HR/workforce, business, technology, and trade outlets to drive awareness of Hammell’s industry expertise, industry collaborations and the launch while also setting the brand apart from its peers.
The Interdependence team leveraged all key areas of industry expertise, spanning payroll, regulations, security, global workforces, and more, to position Helios and Hammell into trending stories. In addition to earned media, Interdependence managed the development of white papers, partner surveys, and webinars on behalf of Helios and Hammell.
Over the course of 18 months, Interdependence delivered 75 placements resulting in more than 1.5 billion media impressions.
Audience
Effectively reached key audiences within mainstream outlets across HR, business, finance, technology and entrepreneurship verticals
Key Outlets
Secured coverage in key outlets such as Forbes, Fortune, WorkLife, Built In, Reuters. International Business Times and more
Media Exposure
Media exposure increased by 87% since working with Interdependence
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $13.68 million
See increases of 300-400% in conversion rates powering far more media placements.
