RH-ISAC
Retail and Hospitality Information Sharing and Analysis Center (RH-ISAC) is a membership organization working to mitigate threats for retail and hospitality businesses through a connected brain trust. While the brand is equipped with providing the security advice and protections for businesses, awareness and membership needed an increase. RH-ISAC engaged Interdependence to help drive media attention with the goal of raising brand awareness among B2B and consumer channels.
Interdependence developed a strategic roadmap with the goal of setting RH-ISAC apart from its peers and securing brand coverage in top-tier B2B, consumer, cybersecurity, tech and businesses outlets, bringing awareness to RH-ISAC’s capabilities and exclusive knowledge. Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert the RH-ISAC brand into trending stories. In addition to distributing press releases and crafting timely pitches, Interdependence executed campaigns surrounding trending media moments such National Cybersecurity Month to introduce relevant media to the brand.
Over the course of 11 months, Interdependence secured 25 placements resulting in more than 1 billion media impressions.
Audience
Effectively reached key audiences within cybersecurity, tech, B2B, consumer and business spaces.
Key Outlets
Secured coverage in key outlets such as CNBC, PYMNTS, Dark Reading, Hotel Online, MSN and more.
INTERESTING DATA
Our efforts were focused on trade publications and secured 18 placements in top trade outlets.
Ad Value Equivalency
The total Advertising Value Equivalency of our work over 11 months was $9.4 million.
See increases of 300-400% in conversion rates powering far more media placements.
