OsteoStrong
OsteoStrong, a leading bio-hack solution for a stronger skeletal system, leverages clinically researched osteogenic stimulation methodology to help people of all ages and fitness levels enhance bone health, balance, overall strength, and posture. Despite having scientific research, the brand needed support breaking through the saturated health, wellness and fitness industry. OsteoStrong partnered with Interdependence to increase its credibility in the health and wellness space and position it as the leading skeletal health solution for all ages.
Interdependence developed an integrated approach focused on brand growth via strategic brand development, public relations, social media marketing, and experiential activations to build brand awareness, educate consumers and media, and establish OsteoStrong as a thought leader to key decision makers and potential franchise owners. Leveraging our proprietary Interviewed Technology, we executed an aggressive, public relations campaign that positions OsteoStrong’s evidence-based approach into trending news and profile stories. Across social media, Interdependence is aimed at growing OsteoStrong’s online presence, driving brand affinity and awareness through topics relating to bone health, OsteoStrong’s science-backed method and thought leadership from the CEO, further establishing brand credibility and fostering an engaged community.
In the first two years of our partnership, Interdependence secured
77 placements earning more than 1.9 billion media impressions
Audience
Effectively reached key audiences within the health, wellness, and lifestyle space
Key Outlets
Secured placements in key outlets such as SHAPE, FOX News, Healthline, Women’s Health, Yahoo! News, Best Life
Media Events
Secured attendance for brand media events with media at top-tier outlets such as USA Today, SELF Magazine, Bloomberg News, TODAY, HuffPost
Service Testing
Coordinated trials for over 30 highly relevant media contacts with top-tier outlets including The Everygirl, Reader’s Digest TODAY, MSN, Yahoo! Life, Best Life, Women’s Health
PROVEN RESULTS: SOCIAL MEDIA
During the first 17 months, Interdependence earned 3.1M+ impressions across Instagram, Facebook and LinkedIn through organic and paid social efforts.
Audience
Effectively reached key fitness enthusiasts and health + wellness audiences to drive forward brand longevity and affinity.
Growth
Targeted social media strategies resulted in OsteoStrong gaining 1,950 new followers across channels.
Engagement
Earned 32.8K total engagements including likes, comments, shares and saves.
Clicks
Content efforts drove over 40.7K clicks to the OsteoStrong website leading users to learn more, secure a first free session, and express franchise interest.
PROVEN RESULTS: WEBSITE DEVELOPMENT
Interdependence used market research to develop a strategy that enhances user experience and delivers relevant information, boosting lead generation for OsteoStrong franchises
Online Credibility
A well-designed and professional website helped establish credibility and legitimacy for the brand. Potential customers are more likely to trust and engage with a brand that has a polished online presence.
Brand Storytelling
A platform for a brand to tell its story, showcase its values, and communicate its mission. Effective storytelling can help create an emotional connection with visitors, making them more likely to identify with the brand.
Sales & Conversion Tool
From lead generation to e-commerce, a website is crucial in driving sales and customer acquisition. Acquire and engage with new customers by integrating various forms of digital marketing.
Information Hub
A central hub of information about your products, services, and brand. Customers can easily find detailed information, pricing, specifications, reducing the need for them to search elsewhere.
PROVEN RESULTS: EVENT PRODUCTION
Interdependence specializes in bringing a client’s brand to life through branding, signage and collateral, photography and videography.
Execution
Developed and implemented logistical strategies and plans for OsteoStrong Ascend ’24, successfully accommodating over 250 guests.
Promotional Items
Designed and produced custom brand merchandise, enhancing brand visibility and engagement. From apparel to awards, served as keepsakes and effective marketing tools, fostering long-term brand loyalty and recognition.
Brand Assets
Over 500 assets were captured and produced by a professional photographer and videographer, building up brand content library for future marketing uses in perpetuity.
Event Specific Branding
Created and implemented unique logo design and comprehensive event branding strategies that effectively highlighted the distinctive location and purpose of the event.
PROVEN RESULTS: SKELETAL HEALTH DAY
Interdependence successfully positioned OsteoStrong as a leading voice in bone health awareness and education through the launch of an owned annual awareness initiative.
Media Coverage
Secured high-impact media placements for Skeletal Health Day, with key media outlets including MSN, NewsBreak and Under30 CEO, driving nationwide awareness and education on bone health and further elevating OsteoStrong as the go-to authority in skeletal wellness.
Media Engagement
Engaged and secured interest with top-tier journalists from The New York Times, USA Today, The Wall Street Journal, Healthline, Everyday Health, MindBodyGreen, AARP, Real Simple, Business Insider, Time Magazine, CNN, Bustle, NBC, HuffPost, New York Post, Health, BuzzFeed… And More.
Brand Authority
Positioned OsteoStrong as the go-to authority in skeletal health, amplifying the brand’s expertise in longevity and wellness with the successful launch and official registration of National Skeletal Health Day (February 6) through National Day Calendar.
Long-Term Impact
Established a powerful PR asset by owning the awareness day that leads to annual media potential. This solidifies OsteoStrong’s place in key health and wellness conversations while boosting brand visibility and franchise positioning.
See increases of 300-400% in conversion rates powering far more media placements.
