Nuzzie
Nuzzie was founded in 2018 when two entrepreneurs shared a dream—to create a one-of-a-kind knit weighted blanket that is breathable, thermoregulating, and sustainable. While the brand had a unique and high-quality product and a great story to tell, as a start up, brand awareness was almost zero.
With Nuzzie, experiencing is believing. The open weave design gives all the benefits of a weighted blanked without all the heat. The look is cozy yet chic – and consumers can feel good about their purchase, as the blanket is made from 100% recycled plastic. That in mind, Interdependence knew that we needed to craft a compelling story that would get editors and journalists to invite Nuzzie into their homes. We began by introducing top-tier consumer, lifestyle, home and health / wellness outlets to Nuzzie to share its benefits and mission. We crafted timely pitches surrounding trending media moments such as Mother’s Day, National Sleep Month, holiday gift guides and wellness resolutions. We sent a Nuzzie to over 90 editors from top outlets so they could experience the brand for themselves. We also proactively pitched and facilitated integration with major, national broadcast outlets like Tamron Hall Show and Good Morning America to feature Nuzzie and host a special deal, which lead to a high-volume of sales.
Over the course of the 2-year campaign, Interdependence secured more than 309 media placements and 5.19 billion media impressions.
Broadcast Integration
We collaborated with broadcast outlets including The Drew Barrymore Show, Tamron Hall Show, and Good Morning America to offer deals
Testing is Believing
We got the product in the homes of over 80 editors from outlets like USA Today, BuzzFeed, CNN, WIRED, Better Homes & Gardens, HGTV, and Apartment Therapy
Affiliate Marketing
Leveraged affiliate marketing platforms including Share A Sale and Amazon to drive sales
Ad Value
Earned an AVE of $47.42 million for the brand
See increases of 300-400% in conversion rates powering far more media placements.
