Nourishing Biologicals
Nourishing Biologicals is a leading skincare product company that utilizes a science-based approach to create clean, clinically proven, and sustainable products. Following a rebrand and challenged with a very crowded skincare space, Nourishing Biologicals needed an aggressive public relations strategy to breakthrough the noise and set them apart from their peers. Knowing they wanted to secure timely, relevant and consistent earned media, Nourishing Biologicals partnered with Interdependence to elevate them as a trusted skincare brand, delivering an unparalleled level of results with its proprietary formulas, efficacy, bioscience technology and environmental practices.
Interdependence developed a strategic public relations roadmap to raise awareness, increase brand affinity and secure media coverage in top-tier consumer interest, lifestyle, health and wellness, skincare, beauty and retail outlets. We leveraged our proprietary Interviewed Technology and consistently found opportunities to broaden awareness for the brand in the B2B space through strategically placed bylines and thought leader commentary as well as distinguish the brand apart from its peers in the consumer space with compelling story and product angles. Through proactive media outreach efforts, Interdependence increased overall awareness for Nourishing Biologicals, establishing it as a “brand to watch.”
Throughout the 2 year campaign, Interdependence earned Nourishing Biologicals more than 5 billion media impressions across 120 top-tier media outlets.
Audience
Effectively reached key audiences within the national business, consumer interest, beauty, lifestyle, retail and trade media spaces
Key Outlets
Secured placements in key outlets such as Forbes, USA Today, BuzzFeed, SheFINDS, Woman and Home, Dermatology Times, WellSpa 360 and West Hollywood Times
Ad Value Equivalency
Earned more than $30 million in Ad Value Equivalency
Media Sampling
Introduced the brand to more than 50 new media outlets including Men’s Journal, Yahoo!, Woman & Home, Skin, Inc., Essence and more through a strategic sampling program
See increases of 300-400% in conversion rates powering far more media placements.
