Nicole Rueth
The Rueth Team powered by OneTrust Home Loans is Denver’s top mortgage company led by Colorado’s #1 loan originator, Nicole Rueth. The Rueth Team needed support building Nicole Rueth’s national personal brand platform. The brand partnered with Interdependence to position the company and Nicole as the leading source to navigate the residential real estate market during a time of economic uncertainty.
Through a strategic public relations plan centered around driving education for Nicole Rueth, Interdependence aimed to raise awareness amongst national business, real estate, and consumer outlets on The Rueth Team’s commitment to solving generational wealth problems and introducing consumers to the most effective wealth-building opportunities: real estate. The strategy focused on thought leadership to position Nicole Rueth as an authority on how economic and market conditions are affecting homebuying and selling and the residential real estate industry at large. Interdependence capitalized on timely breaking and trending news opportunities such as Fed interest hikes and real estate reports to showcase the company as the expert on the real estate industry.
Over the span of the first year, Interdependence earned Nicole Rueth more than 816.5 million media impressions across 83 top-tier media outlets.
Audience
Effectively reached key audiences within the business, real estate, and consumer spaces
Key Outlets
Secured earned media placements in key outlets such as Business Insider, Money, Fortune, The Wall Street Journal and The Washington Post
Created Content
Secured 10 bylines on the Denver Metro Association of Realtors blog which reached The Rueth Team’s key audience of real estate professionals
Ad Value Equivalency
Earned more than $15 million in Ad Value Equivalency in one year
See increases of 300-400% in conversion rates powering far more media placements.
