Modern Gourmet
Modern Gourmet, a global leader in premium gourmet foods and food gifts, owns the renowned brands Man Crates and Thoughtfully x Knack. These brands offer unique and personalized gifting sets that cater to every occasion and recipient. They engaged Interdependence to enhance their product visibility and gift guide presence during key gifting moments, aiming to drive national media coverage that boosts awareness and excitement among target audiences.
We started by targeting leading consumer, lifestyle, food, women’s interest, and men’s interest outlets to raise brand awareness and generate excitement about their gifting sets and unique products. Our strategy included crafting timely pitches that aligned with relevant shopping triggers, holidays, and seasonal trends. We concentrated our press efforts on key gifting holidays and events, such as Mother’s Day, Father’s Day, Birthdays, and Graduation. Additionally, we utilized our proprietary Interviewed technology to continuously monitor and capitalize on trending stories, seamlessly integrating the brand into the news cycle.
In the first ten months, Interdependence secured 406 placements and more than 14.76 billion media impressions across top national and regional outlets.
Father’s Day Amplification
We secured 92 placements, resulting in 2.92 billion impressions in key outlets including Real Simple, Good Housekeeping, TODAY.com, USA Today, TIME Stamped, New York Post, Best Products, Rolling Stone
Key Outlets
Secured gratis Good Morning America Valentine’s Day segment featuring Man Crates seeing an increase in sales for the specific product by 4,150%
Holiday Press Push
We secured 165 placements, resulting in 5.87 billion impressions in key outlets including GMA, Cosmopolitan, CNET, CNN, Glamour, Forbes, BuzzFeed, Better Homes & Gardens
Ad Value
Earned more than $136.5 million in AVE for the brands
See increases of 300-400% in conversion rates powering far more media placements.
