Mann-Weil
Barry Mann and Cynthia Weil are a prolific songwriting duo with a discography that spans genres and generations. As inductees into both the Rock And Roll and Songwriters Hall of Fame, recipients of more than one hundred BMI Awards and amassing a combined 14 GRAMMY wins and nominations, their social media presence did not align with their legendary caliber. Mann and Weil sought to develop a deeper connection with their cross-generational fanbase, building awareness and recognition of their storied journey inside and outside of the music industry.
To establish social proof and awareness of Mann-Weil in the social media space, Interdependence immediately identified a brand tone and channel aesthetic, while simultaneously amplifying Mann-Weil’s current and past work to drive follower acquisition, awareness and engagement. The overwhelmingly positive sentiment and consistent engagement from their loyal fanbase is a testament to the impact they have made across music history, diving deep into exclusive insights and stories behind their extensive catalog. Our team leveraged nostalgic, throwback content of their humble beginnings in New York City as part of the Brill Building Writers to shape their journey to fame, effectively driving interest around their rise as songwriters, lifelong friendships formed and relationship as work and life partners. Peeks behind the curtain with photos from their personal archives and never-before-told stories have fostered a rich connection with fans and painted the full picture of the Mann-Weil legacy on a modern platform.
Since June 2023, Interdependence has earned more than 1.1 MILLION IMPRESSIONS across Mann-Weil’s social media channels through organic and paid social media efforts.
Engagement
Mann-Weil’s content continues to engage and connect, boasting over 85K total engagements since the start of our partnership.
Growth
Mann-Weil’s audience has grown 434% with the addition of 1,098 new followers from follower acquisition efforts.
Audience
Cultivated an engaged online community of dedicated fans, music enthusiasts and peers in the industry interested in the Mann-Weil legacy.
Video Views
Through the robust content strategy and Reels leveraged across channels, Mann-Weil’s videos have earned 71K video views.
See increases of 300-400% in conversion rates powering far more media placements.
