Levoit
Levoit, the #1 seller of air purifiers and a premium brand for smart home products that create clean and comfortable atmosphere, was launching a series of new products and new product categories and faced challenges with unaided brand recall and product promotion. The challenge was to generate awareness and excitement around Levoit’s new products, as well as their best-sellers, earn quality media coverage, and leverage influencer partnerships to drive brand and product awareness.
Interdependence employed a comprehensive strategy to enhance Levoit’s brand recognition and media exposure, utilizing a multi-pronged approach. We curated engaging press materials and approached specific media outlets to secure coverage in premium consumer, lifestyle, home, health/wellness, and technology media platforms. We leveraged new product launches, as well as timely media moments such as gift guides, Amazon Prime Day, and allergy season, to name a few to pique journalist interest. We offered product testing opportunities to media and influencers to secure honest, authentic reviews. We earned broadcast integrations of Levoit’s products in relevant regional and national TV shows and managed editor activations such as the NYC Holiday Gift Guide Media Event. In addition to our PR efforts, we were simultaneously executing influencer programs for three Levoit products specifically targeted to Millennial and Gen Z audiences. We crated unique messaging focused on lesser-known uses for these products to drive awareness and increase purchase intent with a new consumer base. The content creators offered discount codes and facilitated giveaways to incentivize their followers to shop Levoit.
In just over the first year, Interdependence secured more than 853 placements and more than 11.7 billion media impressions across top national and regional outlets.
Key Media Outlets
Garnered coverage key outlets such as WireCutter, Good Housekeeping, BuzzFeed, Well+Good, USA Today, People, MSN, Forbes
Influencer Impressions
Reached over 565,000 on Instagram and TikTok
PR Ad Value
Earned more than $108.74 million in AVE for the brand
Influencer Engagements
Earned over 50,000 likes, comments, shares and saves across TikTok and Instagram
Key Partnership
Secured an Amazon Prime Day partnership with BuzzFeed (42.2M UMV), which drove $18.49 ROAS
Quality Assets
Levoit received high quality videos and photo assets that they can leverage across all owned channels.
See increases of 300-400% in conversion rates powering far more media placements.
