Lake Lawn
Lake Lawn Resort is a historic hotel like no other. Nestled along two miles of Wisconsin’s Delavan Lake shoreline, it is the ultimate year-round destination for leisure travel, weddings and events. This year, Lake Lawn Resort and it is sister vacation rental property, Delavan Lake Resort, completed a $10 million renovation. With travel revenge at its peak and the resort ready to accommodate the modern traveler, the brand needed to significantly increase awareness, enhance credibility and ultimately drive people to book with the resort.
Ready for Lake Lawn to reign as the must-visit Midwest resort, the Interdependence team worked to develop a strong cadence of creative stories to promote travel trends, must-do events, company milestones, business and leadership news and more. We positioned the brand as a go-to source, able to speak on emerging trends across travel, hospitality and weddings. Leveraging our aggressive pitching cadence and proprietary Interviewed technology, Interdependence consistently found opportunities to interrupt the news cycle and insert the brand and its leadership in trending and relevant stories. Additionally, to bring the one-of-kind lakeside experience to life, the team hosted a grand re-opening summer 2024 press trip with media attendees from Thrillist, freelancer for The Washington Post and Reader’s Digest, and TravelAwaits, among others.
Over 13 months, Interdependence secured 176 placements and more than 2 billion media impressions across top national and regional outlets.
Audience
Effectively reached key audiences
within national, regional and local news, travel, wedding and hospitality spaces
Key Outlets
Secured placements in key outlets such as Thrillist, U.S. News & World Report, Milwaukee Journal Sentinel and Chicago Parent
Featured Storytelling
Positioned executive leadership as experts on travel, hospitality and local tourism, securing dedicated features in prominent outlets like Milwaukee Business Journal, CBS 58 Milwaukee and Honeymoons.com
Resort Experience
Arranged for 10 journalists to personally explore the resort with an exclusive, top-tier site visit experience
Company Milestones
Partnered with brand to announce key milestones that generated 6 dedicated features in outlets, such as Milwaukee Business Journal, Travel and Tour World, and Hotel Magazine
See increases of 300-400% in conversion rates powering far more media placements.
