Knovva Academy
Knovva Academy is a Boston-based educational institution that guides students into their dream colleges through live online classes, tutoring and counseling with Ivy League educators and experts for middle and high school students. Knovva had to increase overall consumer awareness with a focus on their services as well as drive interest for their annual global Model G20 Summit event taking place in January 2023, so they partnered with Interdependence PR to position the company as an education consultant and authority in the education, college prep space.
Interdependence strategically targeted storylines in education, parenting, edtech, lifestyle and business outlets with the goal to raise awareness, increase brand affinity and secure media coverage. We leveraged our proprietary Interviewed technology to elevate Knovva’s executives as expert sources and industry leaders in education, college prep, edtech and thought leadership spaces. We positioned Knovva as a leader in issues relating to America’s education system, K-12 and policy and making college more accessible.
Over the course of 10 months, Interdependence secured 33 placements resulting in more than 1 billion media impressions.
Audience
Effectively reached key audiences within the education, ed-tech and consumer space
Key Outlets
Secured 33 placements in key outlets such as U.S. News & World Report, Slate, Well+Good, MSN, and Spectrum News
Thought Leadership Impressions
Earned more than 47 million media impressions position Knovva as leaders in the industry
Essay Contest Launch
Brainstormed and launched a creative essay contest that earned 88M potential reach, had 704 total click-throughs + engagements, 98 pickups, and 1,083 views
See increases of 300-400% in conversion rates powering far more media placements.
