BellXcel
BellXcel is a national nonprofit specializing in youth programming software and research. While the brand is well-known as a leader in the edtech sector, competition in youth programming platforms remains fierce. BellXcel engaged Interdependence to help launch Arly, the refreshed brand and backend platform of the longstanding industry leader, with the goal of raising awareness and capturing a greater share of voice in the media.
Interdependence developed a strategic roadmap with the goal of setting BellXcel apart from its peers by elevating the Latina CEO’s unique career journey and strategic roadmap for the brand and securing brand coverage in women’s interest, education, technology and regional media outlets.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert the BellXcel and its CEO brand into trending stories and earn executive feature profiles. In addition to distributing press releases and crafting timely pitches, Interdependence executed award submissions to secure the brand’s place as the tenured leader.
Over the course of the first year, Interdependence secured 25 media placements resulting in more than 303 million media impressions.
Audience
Effectively reached key audiences within education, tech, women’s interest, leadership and regional markets such as Texas and New Hampshire.
Podcasts
Secured interviews with leading edtech and women’s leadership podcasts including EdUp EdTech, Women in STEM, Women Express! and EdTech Innovators.
Thought Leadership
Secured executive thought leadership coverage in key outlets such as SUCCESS Magazine, ValiantCEO, CEO Weekly, ABC San Antonio and the Learning Counsel.
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $14 million.
See increases of 300-400% in conversion rates powering far more media placements.
