Bella Thorne
Bella Thorne is an American actress, model, singer, director, entrepreneur and NY Times best-selling author. With over 59 million followers across her social media channels, Bella’s influence is vast and far reaching. Known for her time on Disney Channel and her past creative decisions, Bella wanted to reframe the public and media’s perception, promote her upcoming brand and creative projects and build her celebrity status.
Interdependence developed personal brand messaging for Thorne to position her as a modern-day business and entertainment mogul and a cultural icon for Gen Z through open communication on topics of importance – such as body positivity and authenticity – and highlighting her projects as an actress, singer and businesswoman. Our approach included pitching variety of story angles and topics including her fashion icon status, entrepreneurial efforts, red carpet premieres, her cannabis brand and more, reaching consumer, lifestyle, business, entrepreneur, and entertainment media to secure feature stories. We set up high profile events appearances for Bella including the Latin Grammys, a cannabis panel at SXSW and being a speaker at University of Cambridge. Interdependence also secured press attendance for her events including her Coachella party and at red carpet events around the world to position her as a powerhouse in the industry. We also promoted all of this on her social media channels and used it as a hub to connect 1:1 with fans.
Interdependence secured thousands of top-tier media placements and tens of billions of media impressions.
30 Under 30
Elevated Bella’s status by earning her a spot in Forbes’ 30 Under 30
Business Mogul
Secured Bella as speaker at University of Cambridge and a position on HOLA’s Top 100 Latina Powerhouses’ list
Top Tier Coverage
Secured coverage in key outlets such as Forbes, HuffPost, INSIDER, People, and the Daily Beast
Premiere Events
Secured Bella’s position on a SXSW cannabis panel and as a host on the Latin Grammys. Secured press for Bella’s Coachella party and Milan Fashion Week Red Carpet
See increases of 300-400% in conversion rates powering far more media placements.
