American Technologies Network
American Technologies Network (ATN) Corp is a U.S. leader in tech optics for consumers, military and law enforcement. While the brand is equipped with providing the best smart optics for users, key media attention remained low. ATN Corp engaged Interdependence to help drive media attention with the goal of raising brand awareness and thought leadership for ATN’s executives.
Interdependence developed a strategic roadmap with the goal of setting ATN Corp apart from its peers and securing brand coverage in top-tier consumer, business, and industry trade outlets, bringing awareness to ATN Corp’s new brick-and-mortar locations and top-of-the-line products.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert ATN Corp’s brand into trending stories. In addition to distributing press releases and savvy pitch angles, Interdependence executed various product launches and company announcements, facilitated product reviews, and promoted and coordinated ATN’s presence at industry events.
Over the course of two years, Interdependence secured 103 placements resulting in more than 83 million media impressions.
Audience
Effectively reached key audiences within mainstream news and key industry verticals
Product Launch
Supported in client’s new generation product launch, including developing press releases, media prep and outreach, and offering strategic counsel
Key Outlets
Secured coverage in key outlets such as South Florida Business Journal, International Business Times, Houston Chronicle, Community Impact, KLAS-TV (8 News Now), Saturday Evening Post, American Rifleman, International Sportsman and Task & Purpose
Product Testing
Sent product to highly relevant editors, introducing them to the brand and driving coverage
See increases of 300-400% in conversion rates powering far more media placements.
