You might have heard of business owners boasting that they don’t advertise or that they don’t use a PR team. Well, maybe these people are in bullet-proof, recession-proof industries. Maybe they have monopolistic businesses without competition, or a special niche market in which they reside that affords them the luxury of not having to worry about their customers going somewhere else. Because, really, that’s what a person is saying if they don’t invest in advertising or PR. Honestly, do you know many businesses that can say anything close to whatSEE DETAILS
Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of missing out in a potential investor that can often be quite powerful and persuasive. Tech PR plays a huge role in whether or not investors will bite when it comes time to invest or not invest in your startup or established company. In the end, wouldn’t you like to have a hand in the investor decision-making process, or at leastSEE DETAILS
Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats…. Wait, CATS? Yes. “Cryptokitties” is the latest feline craze on the internet, but these adorable kittens aren’t grumpy or sitting in boxes that are way too small. Cryptokitties is a game based solidly on blockchain technology. It’s addictive, fun and incredibly disruptive to the game space. Cryptokitties are bought and sold via cryptocurrency. Each kitty is 100% owned by the gamer and cannot be altered, copied or destroyed. What’s completely disruptive is theSEE DETAILS
At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with your cool tech talk!). Blockchain isn’t hard to understand, and it isn’t witchcraft — it’s an auspicious technology that’s proving beneficial to both businesses and consumers. The concept of blockchain, however, has a bit of an image problem, as it’s linked in people’s minds almost exclusively to Bitcoin. But blockchain applies to so much more than cryptocurrency! First… a BriefSEE DETAILS ...
You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I think I can do this, too.” And you’re not necessarily wrong. However, whether you’re working with coins or tokens, building a solid cryptocurrency community is crucial to successfully launching and sustaining your project. Cryptocurrency PR is a foundational element to building your community. Cryptocurrency Communal Benefits One benefit of building and keeping your audience and community engaged is that you’llSEE DETAILS