Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats…. Wait, CATS? Yes. “Cryptokitties” is the latest feline craze on the internet, but these adorable kittens aren’t grumpy or sitting in boxes that are way too small. Cryptokitties is a game based solidly on blockchain technology. It’s addictive, fun and incredibly disruptive to the game space. Cryptokitties are bought and sold via cryptocurrency. Each kitty is 100% owned by the gamer and cannot be altered, copied or destroyed. What’s completely disruptive is theSEE DETAILS

Bitcoin, crypto, blockchain — these words might confuse and bewilder a lot of people, but that doesn’t mean that cryptocurrencies are going to be any less omnipresent in today’s media landscape. So, these new buzzwords mentioned above are swarming throughout the media today, that much is true. But, with blockchain being everywhere, it can be very difficult (if not next to impossible) to get your blockchain PR to stand out above the plethora of information out there. Blockchain PR has two unique challenges (which we consider opportunities): Cryptocurrency and BlockchainSEE DETAILS </a...

At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with your cool tech talk!). Blockchain isn’t hard to understand, and it isn’t witchcraft — it’s an auspicious technology that’s proving beneficial to both businesses and consumers. The concept of blockchain, however, has a bit of an image problem, as it’s linked in people’s minds almost exclusively to Bitcoin. But blockchain applies to so much more than cryptocurrency! First… a BriefSEE DETAILS ...

You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I think I can do this, too.” And you’re not necessarily wrong. However, whether you’re working with coins or tokens, building a solid cryptocurrency community is crucial to successfully launching and sustaining your project. Cryptocurrency PR is a foundational element to building your community. Cryptocurrency Communal Benefits One benefit of building and keeping your audience and community engaged is that you’llSEE DETAILS

Bitcoin and blockchain technology is such a new concept that only a small number of people (other than hardcore techies) can explain what it exactly is. It’s a bit like a Kardashian — nobody really knows what it does or why it’s famous, but everybody’s heard of it. But unlike a trending TV family, cryptocurrency is here to stay, and its future is vast and exciting. But seriously, what is it? To understand cryptocurrency, we must start with blockchain technology. Think of an old fashioned ledger where a business logsSEE DETAILS