Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms. “I’m sorry. What do you do again?” Didn’t I just tell you that? Avoiding this type of conversation can be difficult when explaining your line of work and this goes doubly true if you occupy the tech sector. In these instances, it can often be a Sisyphean task to explain tech to a layman. Sisyphus was the guy who had to roll the boulder up that steep hill only to haveSEE DETAILS
You don’t really have to be a news buff to pick up on how much mainstream attention blockchain is currently receiving, even among non-specialized users. To put it simply, people from a wide variety of demographics (whether they’re tech savvy or not) have been emerging onto the scene — some even getting involved in a multitude of spheres. And this endless sea of aspiring blockchain endeavors (including fraudulent counterparts) can make it hard for a new company to establish recognition and interest. In such cases, an experienced blockchain PR firmSEE DETAILS
Ask 5 people what “Technology” is and you’ll get 5 different answers, from the everyday (mobile phones, coffee makers, DVRs) to the fantastic (robot butlers, personal jetpacks, time travel). Ask my 93-year old Aunt Yolanda, and she’ll say “that box on the table with the emails in it.” The truth is, technology is whatever we want it to be, and that’s a powerful tool in the hands of an experienced PR Firm. But in this ever-changing digital landscape, how exactly does technology fit into Public Relations? Why is technology inSEE DETAILS
Gaining favorable coverage in our current 24 hour news cycle poses new challenges to businesses, brands, and PR firms as well. There are more opportunities and pitfalls than ever before as corporations, political figures, and high-powered CEOs and celebrities work to secure coverage that makes them look good and stay relevant. To give a little bit of history, our 24-hour news cycle was brought about by the advent of cable TV, which featured (and continues to feature) channels solely dedicated to the reporting of the news, which goes on 24SEE DETAILS
It doesn’t matter if you’re a startup or a household name, it’s no easy feat handling tech PR in an effective way. We’re not trying to be negative here; we’re just being realistic. It’s well-known that a big reason why many startups fail and the wind gets taken out of a lot of established companies sails (and sales) is that they’re bad at tech PR, which is its own separate beast. Getting Help with Tech PR When you hire the right tech PR firm your public relations problems will change.SEE DETAILS