It doesn’t matter if you’re a startup or a household name, it’s no easy feat handling tech PR in an effective way. We’re not trying to be negative here; we’re just being realistic. It’s well-known that a big reason why many startups fail and the wind gets taken out of a lot of established companies sails (and sales) is that they’re bad at tech PR, which is its own separate beast. Getting Help with Tech PR When you hire the right tech PR firm your public relations problems will change.SEE DETAILS

You might have heard of business owners boasting that they don’t advertise or that they don’t use a PR team. Well, maybe these people are in bullet-proof, recession-proof industries. Maybe they have monopolistic businesses without competition, or a special niche market in which they reside that affords them the luxury of not having to worry about their customers going somewhere else. Because, really, that’s what a person is saying if they don’t invest in advertising or PR. Honestly, do you know many businesses that can say anything close to whatSEE DETAILS

Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms. “I’m sorry. What do you do again?” Didn’t I just tell you that? Avoiding this type of conversation can be difficult when explaining your line of work and this goes doubly true if you occupy the tech sector. In these instances, it can often be a Sisyphean task to explain tech to a layman. Sisyphus was the guy who had to roll the boulder up that steep hill only to haveSEE DETAILS

Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of missing out in a potential investor that can often be quite powerful and persuasive. Tech PR plays a huge role in whether or not investors will bite when it comes time to invest or not invest in your startup or established company. In the end, wouldn’t you like to have a hand in the investor decision-making process, or at leastSEE DETAILS

You don’t really have to be a news buff to pick up on how much mainstream attention blockchain is currently receiving, even among non-specialized users. To put it simply, people from a wide variety of demographics (whether they’re tech savvy or not) have been emerging onto the scene — some even getting involved in a multitude of spheres. And this endless sea of aspiring blockchain endeavors (including fraudulent counterparts) can make it hard for a new company to establish recognition and interest. In such cases, an experienced blockchain PR firmSEE DETAILS