How to Get the most out of PR
So you’re interested in raising your profile within your respective industry and beyond. That’s a great aspiration! However, on top of running a business, getting the most out of your PR strategy is easier said than done.
Many companies and brands hire PR firms to handle this sort of thing, which is exactly why Interdependence exists. We solidify a business’s reputation and shed brands in the best possible light — all as a way to help you secure opportunities, cultivate new partnerships, and inspire investors to buy, buy, buy!
Read on for a few tips for how to get the most out of your PR without necessarily necessitating hiring a PR firm.
First, Know the “Why?” About Your Business
If you know why your business exists and what you’re passionate about, you’ll set your brand apart instantly from your competitors — and you’ll give your PR firm a lot to work with as a result. Developing a culture and a clear set of values will help you get together with customers and partners who are on your level. Talking about how you use best practices, cutting-edge technology, or innovative solutions is necessary, sure, but you need to show your true enthusiasm behind what you do, because that will speak to people far more than your mission statement.
Don’t Shy Away from Change
In this day and age, businesses need to focus on (and develop) tech to create simple, yet effective user and customer experiences. Being the first to do something a certain way will help differentiate you from the herd — which your PR firm can capitalize on. If you’re introducing a new product, let people know that it’s new. People are going to be instinctively interested in something life-changing or provocative.
Have a Strategy
Whether you figure this out in-house or you hire an experienced PR firm to do it, you need to think about where you want to position your brand/business. Knowing the demographic that uses your product or service is hugely important, so you can tailor your brand messaging accordingly. Creating a calendar of activity and planning how you’re going to spend your time and PR resources will help you take advantage of new opportunity and help increase brand recognition.
Pay Attention to the Competition
Now, this isn’t to say you should be obsessed with your competitors and to do whatever they do. The last thing you want to be is a copy. Instead, look at what your competition is doing and assess what’s working and not working for them. It’s a great way to figure out ways to differentiate your brand/product/service. You can also learn from their mistakes, which will help put you in a great position.
If PR sounds like something you’d rather not handle alone, maybe it’s time to enlist the services of an experienced PR firm. Interdependence Public Relations offers complimentary consultations, which is unheard of for an industry innovator. We’re a driving force behind many of today’s most favorable brands. Contact us today to get started.