Bitcoin, crypto, blockchain — these words might confuse and bewilder a lot of people, but that doesn’t mean that cryptocurrencies are going to be any less omnipresent in today’s media landscape. 

So, these new buzzwords mentioned above are swarming throughout the media today, that much is true. But, with blockchain being everywhere, it can be very difficult (if not next to impossible) to get your blockchain PR to stand out above the plethora of information out there. 

Blockchain PR has two unique challenges (which we consider opportunities): 

Cryptocurrency and Blockchain lack popular understanding. 
Blockchain and crypto companies struggle to differentiate themselves. 

Blockchain PR is Only Growing in Demand 

Blockchain PR is only going to increase in importance as it spreads on a global scale. With cryptocurrency and blockchain everywhere, it’s going to be very difficult to get your PR to stand out above the rest of the noise. Competition is fierce and only getting fiercer! 

Pitching Blockchain 

It’s going to take well-crafted, concise pitches in order to attract blockchain reporters, especially the ones involved with major news outlets — the outlets you ideally want to tell your stories to the world. 

It’s a good idea to enlist the services of an experienced blockchain PR firm to get your narratives placed in those A-list publications like Forbes, The NY Times, TechCrunch, and more. A blockchain PR firm will help you traverse the unique hurdles that blockchain brings about. 

Blockchain PR: A Wholly Unique Beast to Tame 

One inherent obstacle with blockchain PR is that there’s a huge gap between people who get cryptocurrency and blockchain and the people who don’t have a clue. That’s why it’s important to know the knowledge level of who you’re pitching. If you’re writing a press release for a mainstream media outlet, for instance, you might want to take a more general and basic tone. If you’re writing a press release for a tech publication, you’ll likely be able to get a little more in depth. 

It’s also doubly important (as opposed to mainstream PR) that blockchain PR illustrates why this crypto currency is different and to identify and highlight what big problem it is solving. Don’t focus on the coin itself, instead focus on how your product or service is using the blockchain and tackling the problems that are holding us back. 

Blockchain Must be Transparent 

You also have to be quite a bit more transparent with cryptocurrency and blockchain PR. Considering alternative angles like who of note is investing — like a celebrity or well-known public figure — is important. Maybe your platform also made a lot of money for its pre-sale, which is also something you might want to make known to get more people involved in your community. You’ll also want to be sure to include details like ICO date, name of the token, and any notable advisers that you might have.